eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Amanda Bourlier
Amanda Bourlier Senior Research Analyst Euromonitor International
Amanda Bourlier is a senior research analyst at Euromonitor International, conducting multinational market intelligence studies on sectors including retail and consumer payments in North and South America.  Her projects analyze business landscapes as well as economic and political conditions to identify consumer trends and market developments.  Amanda’s work is featured in Euromonitor’s flagship syndicated research offering, Passport, which is used by Fortune 500 companies, leading banks and consultancies, and institutions of government and higher education worldwide. A graduate of the University of Michigan, her professional interests include international strategy and the effect of politics on business environments and consumers.

Day One: Borderless Commerce And Beyond

4:40 PM PANEL DISCUSSION: Taking Flight: International Expansion Of Your eCommerce Site

Consumers in many markets can’t get the things they want domestically and this presents a significant opportunity for US retailers. However, all retailers face huge hurdles around international pricing, logistics and fulfillment. Our panelists will explain why there has never been a better time to start thinking about your international Ecommerce strategy and share lessons on how they overcame their own global barriers:
• Identifying cultural differences in different regions
• Localizing your eCommerce site with different languages as needed
• Analyzing international expansion challenges:
  o Creating a global CRM database
  o Disconnect with pricing and properly accounting for duty and International shipping
  o Monitoring inventory to ensure seasonality and culture
  o Logistics, delivery and fulfillment
          o Building multi-location warehousing for fulfillment