eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Andrea Stairs
Andrea Stairs Managing Director eBay Canada
As eBay Canada’s managing director, Andrea Stairs leads the Canadian strategy and operations of one of the world’s largest online marketplaces and Canada’s second largest e-commerce business. In this role, Andrea is responsible for cultivating eBay’s community of Canadian users -- from individual consumers to established brands and retailers -- and for overseeing all of eBay’s Canadian functions, including product management, marketing, business development, and public and government relations.

Andrea was most recently head of marketing for eBay Canada, managing the brand’s marketing strategy and execution. She was also instrumental in launching eBay’s French-Canadian website and in leading the eBay Motors team in Canada.

Andrea sits on a number of executive and advisory boards including Spinrite LP, Canada’s National Ballet School, The Information Technology Association of Canada (ITAC), Ontario’s Panel for Economic Growth & Prosperity, the Rotman School of Management’s Equity, Diversity & Inclusion committee, and Children First Canada (Council of Champions). 

Day One: Borderless Commerce And Beyond

4:20 PM Beyond Borders – How to Take Your Retail Business Global

Given today’s competitive retail landscape, combined with our country’s market size, the reality for Canadian businesses looking to materially scale is that they need to look beyond Canadian borders. For two decades, eBay has been enabling global commerce for business of all shapes and sizes. Hear from Andrea Stairs, managing director of eBay Canada, on why Canadian retailers need to think globally and how ecommerce is creating international opportunities like never before. During this session, you will: 
• Learn how e-commerce enables Canadian businesses of all sizes to tap into global markets
• Gain key insights on the benefits of cross-border trade for retailers
• Increase your understanding of “go-global” strategies from different case study examples