eTail Canada 2018

May 14 - 16, 2018

Hyatt Regency Toronto, ON


Borderless Commerce & Beyond: eTail Canada's 2017 Director's Report

Mobile marketing is one of the newest forms of marketing that have hit the business world. It is similar to internet marketing that has become popular in the last few years, but it is targeted at mobile devices, such as smartphones and tablets, rather than people only using laptops or an internet connection.

There are several ideas currently being developed that use mobile devices as a marketing platform and several that are already in use. One of the marketing initiatives that has been getting attention due to its success is texting lists. Similar to mailing lists, a customer sends a text message to a certain number, and this signs them up to recieve text blasts from a company. These texts usually include information about sales or specials that are going on, and they often include a special coupon code that can be used in store or online. The advantage of these coupon codes is that it makes it easy for a company to track sales from these texts because they will be flagged by this coupon code.

Another form of mobile marketing that is generating interest is allowing people to use their smart phones as loyalty cards. By using RFID technology, people can wave their smart phones at a reader, and it automatically charges the loyalty card for the purchase. Using the app that allow people to use smart phones as a loyalty or gift card, sales and discount information can be sent to the user. It is also simple to track the success of this initiative because transactions will be sent through this special system.

Some of the mobile marketing programs that are in the works include using geolocation tools to see when a customer is by a local store and altering them to sales or specials. Something that is also getting looked at is giving employees smart phones with apps that include product information databases on them. This allows employees to be instant experts on any product in a store and gives customers confidence in their purchases.

Using new marketing initiatives based on mobile platforms businesses can increase sales and easily track how successful these marketing plans are.

Borderless Commerce & Beyond: eTail CanadaBorderless Commerce & Beyond: eTail Canada's 2017 Director's Report
Our research has shown that the biggest factor in revenue growth for Canadian companies has been those that have adopted a customer centric model. Marketers who personalize their online shopping experiences have noted a 760% increase in revenue.

Building an online marketing mix that drives business value is essential for eCommerce success. Offering buyers options to browse, buy, and deliver gives your business the foundation for a great online experience— not just for at home in Canada, but cross-border. It’s time for Canadian businesses to think outside the borderline.

In this year’s Director’s Report, Megan Kessler, Director of eTail Canada, analyzes the forces driving retail success and innovation and discusses how the retail landscape is facing major change in 2017.

Click on the image to download the report now.