Connecting for Action
How do today’s consumers consciously and unconsciously engage with different forms of advertising media – direct mail, email, display and pre-roll video, specifically?
Do integrated media campaigns that combine direct mail and digital advertising have the same consumer impact as digital-only campaigns? And what effects does the sequencing of direct mail and digital advertising in integrated campaigns bring to bear on engagement? See what Canada Post and Ipsos found in a first-of-its-kind study that used a combination of neurophysiological and survey techniques.