eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON

1-888-482-6012

Tickets Are Going Fast - Get Yours Now! Group and Speaker Company Discounts Available.

 

Borderless Commerce And Beyond

May 16, 2017

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8:15 AM Continental Breakfast & Registration For All Attendees In The Solutions Lounge

Welcome to Day 1 of eTail Canada!

8:55 AM Welcome Remarks And Ice Breaker

Megan Kessler, Program Director, eTail Canada

 Megan Kessler
Megan Kessler
Program Director
eTail Canada
A creative project manager and detail-oriented professional, Megan specializes in eCommerce and omni-channel market research to build robust conferences. From program writing to onsite execution, she enjoys collaborating with speakers for their insightful presentations and meeting as many attendees as possible. Often asked how she keeps up her infe ...[Read More]

9:05 AM Chairperson’s Opening Remarks

Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

Greg Zakowicz
Senior Commerce Marketing Analyst
Bronto Software
Greg Zakowicz has more than 10 years of experience in email, mobile and social media marketing. He regularly provides commerce marketers with in-depth analysis of their marketing programs, including recommendations for improvement, best practice support and implementation guidance and execution. Zakowicz often speaks on webinars and at ecommerce ev ...[Read More]

9:20 AM What Omni-CX Factors You Need Now

Melanie Teed-Murch, President, Toys R Us and Babies R Us Canada

Melanie oversees the operations and business activities for the company’s Toys”R”Us® and Babies”R”Us® stores and e-commerce channel in Canada She is responsible for the continued growth, profitability and success.

Melanie’s past executive merchandising and operational roles are helping exceed omnisales goals for the company—find out what seamless efficiencies she recommends across channels.

Get tips from Melanie as to how identify emerging omni trends and collaboratively build business goals for marketshare growth
 Melanie Teed-Murch
Melanie Teed-Murch
President
Toys R Us and Babies R Us Canada
Melanie has a long history with Toys“R”Us, first joining the company in 1996 as a store manager in our Kitchener store. 

She has quickly risen through the ranks since that time, taking on a series of merchandising and operational roles with increasing responsibility. In 2012, Melanie was promoted to Vice Presid ...[Read More]

9:40 AM The Future Of Retail

Joseph Thompson, VP, Marketing & Growth, BuildDirect Technolgies

Retail has changed (and it isn’t going back). With the explosion of choice and information, it’s no longer sufficient to benchmark the best in industry and innovate to where they are now. Take a deep dive into the reality of platforms and how & why you need to get in now. Presented by Joseph Thompson, former GM of Retail at Amazon and currently building the new platform for home improvement as Vice President of Marketing & Growth at BuildDirect.
 Joseph Thompson
Joseph Thompson
VP, Marketing & Growth
BuildDirect Technolgies
At BuildDirect, Joseph sits on the executive committee, and oversees brand, digital marketing, sales, customer service, business development, public relations, communications, merchandising, design and investor relations. He is an e-commerce and innovation executive, with over 15 years in leadership positions at Amazon and Procter & Gamble. He has ...[Read More]

10:00 AM C-LEVEL PANEL DISCUSSION: Evolving Your Organization…Weekly.

Gillian Stein, CEO, Henry’s

Vincent Poirier, CEO, Momzelle

This keynote panel delves into all things omni-channel.  Learn how to transform your culture to execute successful omni-channel initiatives, what works, what doesn’t, and what’s coming down the pipeline for leading omni-channel retailers:
• Looking at omni-channel reporting structures for cultural transformation
• Keeping up with and mapping technical changes for the very short term, short term, and long term
• Realistic goals and sales milestones: growing the business and ensuring scalability for success
• Developing an overall data-centric picture of your customer as the foundation for your business strategies
 Gillian Stein
Gillian Stein
CEO
Henry’s
Gillian Stein is the CEO of Henry’s, the largest specialty imaging retailer in Canada.   Under the tagline “Canada’s Greatest Camera Store” she is leading the transformation of the traditional retailer to a true omni-channel specialty business that prides itself on listening to its customers and the community.  Born and raised in a retail environme ...[Read More]

 Vincent Poirier
Vincent Poirier
CEO
Momzelle
Vincent Poirier graduated Laval Universitywith a degree in Actuarial Sciences. He co-founded Momzelle in 2007 withhis sister. The line of nursing apparel helps mothers feelcomfortable breastfeeding in public settings. It is sold online at www.momzelle.comand through independent retailers. Momzelle won Pure Play of the Year for smallbusinesses at th ...[Read More]

10:30 AM Global Perspectives: Adapting Your User Experience Based On Region

Ali El Husseini, Phd., VP, Global Business Development, Overstock.com

• Where eCommerce is booking: which developing countries your business needs to focus on now
• Conducting accurate research and developing KPIs for your global eComm initiatives
• Marking your global footprint: adjusting the digital experience based on region
   o What is valued in the different cultures and highlighting that online
   o Accurate translations online
   o Providing a localized payment method
 Ali El Husseini, Phd.
Ali El Husseini, Phd.
VP, Global Business Development
Overstock.com

10:50 AM Morning Mimosas & Networking Break In The Solutions Zone

Grab a mimosa and relax with your new eTail friends in the Solutions Zone!

11:30 AM Deep Dive Roundtables

Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

Jim Davidson, Director of Research, TurnTo Networks

Marty Yaskowich, VP, Retail Customer Development, iQmetrix

Allan Zander, CEO, omNovos Omni-Channel Customer Engagement Solution

John Auld, Sales Director, Radial

Jessica Gale, Director, eCommerce Operations and Development, Holt Renfrew

Shane Black, Senior Account Executive, SourceKnowledge

Louis Bucciarelli, Chief Revenue Officer, Return Path

Lindsay Holesh, Director of Agency Sales North America, SweetIQ

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme for you to learn from. A highlight of eTail Canada, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for retailers. To sponsor a roundtable, contact Mark Barrett


1. Profitably Delivering On Rising Consumer Expectations

John Auld, Sales Director, Radial

Jessica Gale, Director, eCommerce Operations & Development, Holt Renfrew


2. Personalizing Every Customer’s Path To Purchase: 5 Ways To Adjust To Consumer Preferences In Real Time

Marty Yaskowich, VP, Retail Customer Development, iQmetrix


To keep up with changing shopper preferences, and a growing number of channels, retailers must constantly pivot their approach. It’s no wonder 68% of retailers are focused on improving the customer experience by identifying customers, utilizing customer-facing technology and empowering associates with information in real time.

3. Canadian Consumers And UGC: Study Shows How UGC Influences And Engages Canadian Shoppers

Jim Davidson, Director of Research, TurnTo Networks


4. Lateshipment.com Roundtable

Executive Presenter, Lateshipment.com


5. The Harsh New Reality of Omni-Channel: Why So Many Fail to Understand and Implement It
Allan Zander, CEO,
omNovos Omni-Channel Customer Engagement Solutions


In a world where information is available anytime, anywhere, it is no surprise that the concept of omni-channel and its implementation is a key priority for retailers across the globe. However, like so many new technologies, the definition and understanding of what omni-channel customer engagement truly is continues to elude many brands. In this session Allan will provide attendees with a comprehensive overview of omni-channel. As well as insight on how to properly assess business impact, benefits, requirements, and the importance of proper and well-staged professional implementation.


6. Creating Customer Loyalty With Effective Post-Purchase Messaging

Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software


The post-purchase customer experience can often determine whether a customer feels valued and becomes a loyal, repeat customer, or a one-time shopper. As consumer behavior changes, carefully crafting a post-purchase marketing program that reinforces your brand value and meets your customers’ expectations is critical in creating loyalty.


7. What’s Your Tab? Understanding & Improving Gmail Placement
Louis Bucciarelli, Chief Revenue Officer, Return Path


8. dac group

Executive Presenter, dac group


9. Slice, Dice, And Build: The New Foundation Of Digital Marketing Programs

Shane Black, Senior Account Executive, SourceKnowledge


Do you truly know your customer? This Roundtable analyzes your data needs and challenges, and innovative  methods are used for predictive analytics and new prospects. Learn how to turn data into a story for your marketing needs—and unlock data’s potential to create a greater customer interactive experience and lead on path to purchase.


10. Innovative Local Marketing Features Driving Online to Offline Attribution

Lindsay Holesh, Director of Agency Sales North America, SweetIQ

A proliferation of new features have been popping up on search and discovery sites and social media sites that aim to drive attributable consumer actions: features such as being able to order an Uber from a Google Listing or Yelp’s new chat feature that allows customers to chat with a restaurant owner right from Yelp are all serving to build a closed loop digital environment. This roundtable will focus on some of these key features and what you can do as a CMO to begin identifying which features are relevant for your industry and how to track them.

 Greg Zakowicz
Greg Zakowicz
Senior Commerce Marketing Analyst
Bronto Software
Greg Zakowicz has more than 10 years of experience in email, mobile and social media marketing. He regularly provides commerce marketers with in-depth analysis of their marketing programs, including recommendations for improvement, best practice support and implementation guidance and execution. Zakowicz often speaks on webinars and at ecommerce ev ...[Read More]

 Jim Davidson
Jim Davidson
Director of Research
TurnTo Networks
As an expert in retail and all things ecommerce, Jim brings over 15 years of experience in online marketing and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. His articles can be found in publications such as DMNews, ClickZ, T ...[Read More]

 Marty Yaskowich
Marty Yaskowich
VP, Retail Customer Development
iQmetrix
Marty Yaskowich is the VP of Retail Customer Development at iQmetrix. In a career that spans more than 20 years, Marty was most recently the EVP, Chief Innovation and Growth Officer for advertising agency DDB – leading the digital division, Tribal Worldwide. For more than 11 years, Marty played a key role in pitching to the C-suite of Clorox, Uber, ...[Read More]

 Allan Zander
Allan Zander
CEO
omNovos Omni-Channel Customer Engagement Solution
Allan has spent more than 20 years following his passion for rejuvenating companies, and for building experience in mission critical communications and software where the degree of reliability has to be almost 100%. His business development experience ranges from startup companies of 50 to 200 people, to companies of 100,000 people.

...[Read More]

 John Auld
John Auld
Sales Director
Radial

 Jessica Gale
Jessica Gale
Director, eCommerce Operations and Development
Holt Renfrew
Jessica is the Director of Omni Channels at Holt Renfrew. Jessica leads the operations and technology development of digital at Holt Renfrew, responsible for establishing, operationalizing and growing the online business while continuously launching strategic omni channel initiatives connecting online with in store. The eCommerce Operations team sp ...[Read More]

 Shane Black
Shane Black
Senior Account Executive
SourceKnowledge
Shane is a Senior Account Executive at SourceKnowledge, a leading ad tech company in Montreal, Canada. Shane’s main role is managing accounts for various Fortune 500 companies and ensuring that all clients maximize their performance potential through data driven campaigns. He works closely with brands, agencies, app publishers, ecommerce and SaaS c ...[Read More]

Louis Bucciarelli
Chief Revenue Officer
Return Path

 Lindsay Holesh
Lindsay Holesh
Director of Agency Sales North America
SweetIQ
Born in Johannesburg, Lindsay migrated at a very young age to Toronto where she graduated from York University in Political Sciences. After graduation, she started working in retail for Levi’s where she learned the ropes of brick and mortar businesses and acquired customer service skills. After brief brush with the financial world where she made st ...[Read More]

For All Attendees

12:35 PM Lunch In The King Street Social Restaurant

Invitation Only

Think Tank Private Lunch

Invitation Only

Advisory Board Lunch

Case Study Collective

1:35 PM Total Transformation: The Digital And Social Strategies Of Addition Elle

Roslyn Griner, VP, Marketing & Visual Display, Addition Elle at Reitmans

In a little under 5 years, Addition Elle has transformed itself from a traditional brick and mortar plus size retailer to the Omni-Channel Fashion Powerhouse that is on the verge of being a global brand; Addition Elle signed global superstar Ashley Graham , created a lingerie line sold at Nordstrom and Dillard’s, developed blogger collaborations with Nadia Albouhosn, Nicolette Mason, and showcased collections at New York Fashion Week.  Their fall F*This campaign generated buzz and broke through the clutter to capitalize on the body positive movement that is underlying the revolution happening in PLUS.

In this session, Roslyn showcases the underlying brand digital and social strategies that led to the incredible social consumer engagement and online performance (representing 13% of total sales):
• Learn about social media strategy for building engagement with Gen X and Millenial targets
• Understand use of traditional and digital media to acquire new customers and drive traffic
• Gain insights to leverage CRM in retention targets and digital communication
• Digitization and monetization of online catalogues
 Roslyn Griner
Roslyn Griner
VP, Marketing & Visual Display
Addition Elle at Reitmans
A strategic, innovative marketer, Roslyn has worked across Canada and the US in consumer packaged goods, cosmetics and retail.  Her first experience in marketing was working on the Neutrogena and Marcelle brands in Canada, where she created and developed products for Marcelle cosmetics and leveraged the creative positioning of Neutrogena to build r ...[Read More]

Case Study Collective

Buy Any Means Necessary

Anthony Long, Global eCommerce Capability Lead, Kimberly-Clark Corp.

Erica Meagher, Key Account Manager – eCommerce, Kimberly-Clark Canada

Brands and retailers need a new, collaborative approach to recapture the interest of today’s mobile-powered shopper. Join Tony and Erica as they share results of a trailblazing pilot done with a major retailer in Canada that resets the paradigm of how brands, retailers, and their media partners work together:
• Defining partnership between retailers and brands, and methodology to transform retail together
• Integrating the right kind of capability into the sales process to achieve results
• Measuring data in real-time and having open communication between partners to ensure success for both

 Anthony Long
Anthony Long
Global eCommerce Capability Lead
Kimberly-Clark Corp.
Tony Long is a Marketing Technology innovator with over 20 years of global leadership of initiatives that combine marketing, technology and commerce. His diversified background includes founding one of the first “Silicon Alley” web development shop in the mid 1990’s, consulting on digital marketing projects across numerous industries, serving as se ...[Read More]

 Erica Meagher
Erica Meagher
Key Account Manager – eCommerce
Kimberly-Clark Canada

Case Study Collective

2:15 PM The Brain Has Spoken: The Role of Smartmail Marketing (TM) to Grow Your Business

Jennifer Campbell, General Manager, Influencer Marketing, Canada Post Corporation

Even in this digital age, the human brain, regardless of age, is wired to respond to physical.  To get a deeper understanding of the role direct mail plays in the marketing mix, Canada Post commissioned 2 separate neuromarketing research studies...the largest of their kind anywhere.  Examining the impact of digital and physical marketing communication on the human brain, Jennifer will highlight some of the key learning from these studies to help ecommerce leaders:
• Understand the roles of physical and digital marketing channels, and the impact they have on brand awareness, perception, and sales.
• Learn how to effectively integrate physical and digital marketing channels to ensure effective omnichannel marketing.
• See how other eTailers have successfully increased their customer base, and grown their business, by including physical in their marketing mix
 Jennifer Campbell
Jennifer Campbell
General Manager, Influencer Marketing
Canada Post Corporation
Jennifer is a leader in multi-channel Marketing strategy, and has spearheaded countless initiatives to support the industry, most recently, the introduction of Smartmail Marketing™ to the marketplace. She joined Canada Post in 2006 and has led teams of experts who bring hands-on marketing experience and knowledge to a wealth of customers, agencies ...[Read More]

Case Study Collective

Personalizing Every Customer’s Path To Purchase: 5 Ways To Adjust To Consumer Preferences In Real Time

Marty Yaskowich, VP, Retail Customer Development, iQmetrix

To keep up with changing shopper preferences, and a growing number of channels, retailers must constantly pivot their approach. It’s no wonder 68% of retailers are focused on improving the customer experience by identifying customers, utilizing customer-facing technology and empowering associates with information in real time.

This session will show retailers how to adjust to consumer preferences by diving into:
•    Actionable analytics,
•    Behavioral data,
•    Endless aisle inventory,
•    Payment process, and
•    Satisfaction surveys and messages.

Deliver the right messaging at the right time and place in order to provide personalized, 1:1 experiences that will delight every shopper during every shopping journey.
 Marty Yaskowich
Marty Yaskowich
VP, Retail Customer Development
iQmetrix
Marty Yaskowich is the VP of Retail Customer Development at iQmetrix. In a career that spans more than 20 years, Marty was most recently the EVP, Chief Innovation and Growth Officer for advertising agency DDB – leading the digital division, Tribal Worldwide. For more than 11 years, Marty played a key role in pitching to the C-suite of Clorox, Uber, ...[Read More]

2:55 PM Artisanal Coffee And Networking Break In The Solutions Zone

Track A: Secured Cross Border Expansion And Shipping

3:35 PM Chairperson’s Afternoon Address

Track B: Markets And Merchandising

Chairperson’s Afternoon Address

Jon Vassallo, Head of Direct Sales, Kijiji

 Jon Vassallo
Jon Vassallo
Head of Direct Sales
Kijiji

Track A: Secured Cross Border Expansion And Shipping

3:45 PM Open Mic: What Do You Want To Learn?

Lead by the Chair, this is an open mic about challenges attendees want to address in the themed track. Be sure to meet-up after with someone in the room who has an idea to solve it!

Track B: Markets And Merchandising

Open Mic: What Do You Want To Learn?

Lead by the Chair, this is an open mic about challenges attendees want to address in the themed track. Be sure to meet-up after with someone in the room who has an idea to solve it!

Track A: Secured Cross Border Expansion And Shipping

4:00 PM Canada Is Not The 51st State: Managing Your Canada Business From The US

Jose Lustre, Senior Director, Strategic Initiatives, Beachbody

Expanding to Canada is an aspiration for many US companies.  Those who’ve taken that step have found surprising distinctions between the two markets.  These differences remain throughout the life of the business and continually present challenges and opportunities for those tasked with managing from south of the border. In this session, Jose discusses lessons learned from a US-based perspective, which can be tips for any company to expand into any country:
• Managing costs and pricing with currency fluctuations
• Addressing the Canadian consumer palate
• Increasing company attention and key stakeholder buy-in on a growing market
 Jose Lustre
Jose Lustre
Senior Director, Strategic Initiatives
Beachbody
Jose Lustre is currently the Senior Director of Strategic Initiatives at Beachbody.

Through its fitness programs and nutritional products, Beachbody has helped over 23 million customers reach their fitness, nutrition, and weight-loss goals.   The company is based in Santa Monica, California, has over 1000 employees, and reached $1B
...[Read More]

Track B: Markets And Merchandising

It’s All In The Details To Drive The Buy

Erin McKeever, Senior Engagement Strategist & Creative Lead, Nestle S.A.

• Showcasing the details of products:
  o Curated descriptions of style and craftsmanship
  o Magnifying technology to zoom on product
  o Augmented Reality
  o Animation of products to make them pop and delight
• Moving marketing beyond the product: immersing the customer in your brand’s lifestyle
• Implementing online customer service on necessary touch points to interject a human experience
• Creating an algorithm for a frequent shopper that emulates a personal shopping experience
 Erin McKeever
Erin McKeever
Senior Engagement Strategist & Creative Lead
Nestle S.A.
Erin has spent the last decade immersed in all things digital, a passion she currently funnels into her job leading the in-house digital communications agency, HyperLab, at Nestle Purina Canada, and which recently earned her a spot on Marketing Magazine’s Top 30 Under 30.

As a strategic planner with a focus on digital & emerging cha
...[Read More]

Track A: Secured Cross Border Expansion And Shipping

4:20 PM Canada Post Executive Presentation

Mike Poirier, Director, International Product Management, Canada Post

On International Expansion
Mike Poirier
Director, International Product Management
Canada Post
Mike has spearheaded the evolution of Canada Post’s USA and International shipping solutions. The growth of ecommerce has radically changed the landscape of cross-border shipping. Mike and his team understand that cost-effective residential delivery options are crucial to the success of Canadian online retailers; from the smallest SOHO to national ...[Read More]

Track B: Markets And Merchandising

Beyond Borders – How to Take Your Retail Business Global

Andrea Stairs, Managing Director, eBay Canada

Given today’s competitive retail landscape, combined with our country’s market size, the reality for Canadian businesses looking to materially scale is that they need to look beyond Canadian borders. For two decades, eBay has been enabling global commerce for business of all shapes and sizes. Hear from Andrea Stairs, managing director of eBay Canada, on why Canadian retailers need to think globally and how ecommerce is creating international opportunities like never before. During this session, you will: 
• Learn how e-commerce enables Canadian businesses of all sizes to tap into global markets
• Gain key insights on the benefits of cross-border trade for retailers
• Increase your understanding of “go-global” strategies from different case study examples 
 Andrea Stairs
Andrea Stairs
Managing Director
eBay Canada
As eBay Canada’s managing director, Andrea Stairs leads the Canadian strategy and operations of one of the world’s largest online marketplaces and Canada’s second largest e-commerce business. In this role, Andrea is responsible for cultivating eBay’s community of Canadian users -- from individual consumers to established brands and retailers -- and ...[Read More]

Track A: Secured Cross Border Expansion And Shipping

4:40 PM PANEL DISCUSSION: Taking Flight: International Expansion Of Your eCommerce Site

Thomas Amendola, US and Canada eCommerce Manager, Moleskine

Jose Lustre, Senior Director, Strategic Initiatives, Beachbody

Amanda Bourlier, Senior Research Analyst, Euromonitor International

Consumers in many markets can’t get the things they want domestically and this presents a significant opportunity for US retailers. However, all retailers face huge hurdles around international pricing, logistics and fulfillment. Our panelists will explain why there has never been a better time to start thinking about your international Ecommerce strategy and share lessons on how they overcame their own global barriers:
• Identifying cultural differences in different regions
• Localizing your eCommerce site with different languages as needed
• Analyzing international expansion challenges:
  o Creating a global CRM database
  o Disconnect with pricing and properly accounting for duty and International shipping
  o Monitoring inventory to ensure seasonality and culture
  o Logistics, delivery and fulfillment
          o Building multi-location warehousing for fulfillment
 Thomas Amendola
Thomas Amendola
US and Canada eCommerce Manager
Moleskine
Tom is the US and Canada eCommerce Manager at Moleskine, a brand that encompasses a family of nomadic objects: notebooks, planners, bags, and writing instruments.

In his professional career, Tom has worked in the eCommerce industry at various roles and industries on both the retailer and agency side. Currently, he spends his working
...[Read More]

 Jose Lustre
Jose Lustre
Senior Director, Strategic Initiatives
Beachbody
Jose Lustre is currently the Senior Director of Strategic Initiatives at Beachbody.

Through its fitness programs and nutritional products, Beachbody has helped over 23 million customers reach their fitness, nutrition, and weight-loss goals.   The company is based in Santa Monica, California, has over 1000 employees, and reached $1B
...[Read More]

 Amanda Bourlier
Amanda Bourlier
Senior Research Analyst
Euromonitor International
Amanda Bourlier is a senior research analyst at Euromonitor International, conducting multinational market intelligence studies on sectors including retail and consumer payments in North and South America.  Her projects analyze business landscapes as well as economic and political conditions to identify consumer trends and market developments.  Ama ...[Read More]

Track B: Markets And Merchandising

PANEL DISCUSSION: Centralizing Commerce Across Omni-Channels

Jessica Gale, Director, eCommerce Operations and Development, Holt Renfrew

Richard Betanzos, Director, eCommerce & Omnichannel, Bentley Leathers

Patrick Suter, Team Lead Ecommerce, Bestseller

For your business to thrive, you must have frictionless commerce across selling vehicles. Inventory across channels must be visible unified commerce. The executives on this panel discuss how to laid the groundwork for their omni-projects ensure all inventory is centralized:
• Pushing “buy anywhere/ship anywhere” initiatives at the top of your eCommerce initiatives
• Assessing which technologies are needed to get the job done
• Harnessing brick and mortar presence to drive unified commerce with store inventory and transaction history
• Assessing eCommerce sales to decipher how much stock is needed per square foot in stores
• Integrating an omni-OMS system: what milestones are needed for successful inventory visibility
 Jessica Gale
Jessica Gale
Director, eCommerce Operations and Development
Holt Renfrew
Jessica is the Director of Omni Channels at Holt Renfrew. Jessica leads the operations and technology development of digital at Holt Renfrew, responsible for establishing, operationalizing and growing the online business while continuously launching strategic omni channel initiatives connecting online with in store. The eCommerce Operations team sp ...[Read More]

 Richard Betanzos
Richard Betanzos
Director, eCommerce & Omnichannel
Bentley Leathers
Richard Betanzos joined Bentley Leathers in January 2016 as Director of eCommerce and Omnichannel, responsible for all aspects of Bentley's online business along with the architecture and oversight of Bentley's omnichannel roadmap. With over thirteen years experience in SEO, SEM, UA, UX, performance marketing and analytics, Richard maintains a pass ...[Read More]

 Patrick Suter
Patrick Suter
Team Lead Ecommerce
Bestseller
Patrick is currently Team Leader for BESTSELLER Canada Ecommerce, responsible for sales, merchandising and digital marketing strategy for various brands, primarily focused on JACK & JONES. In the past, he has been responsible for the operations and fraud teams for all of BESTSELLER Canada’s online brands.

Patrick’s experience with e
...[Read More]

Track A: Secured Cross Border Expansion And Shipping

5:10 PM Immediate Fulfillment: Executing Express Shipping And In-Store Pick-Up

Philippe Chevalier, Director of Supply Chain and Logistics, Bouclair

 Philippe Chevalier
Philippe Chevalier
Director of Supply Chain and Logistics
Bouclair
Armed with a degree in industrial engineering, more than 10 years’ experience in supply chain management, and 8 years’ consulting experience, Philippe has led projects and enhanced operations in a wide range of construction and consumer goods companies. As Director of Supply Chain and Logistics for  Bouclair, he manages strategic planning for inven ...[Read More]

Track B: Markets And Merchandising

Using Holistic Experience To Fuel Online Business Growth

Nathalie Binda, VP Brand and Marketing, Lolë

At a time when customer experience and original content are of utmost importance to marketing strategies, some savvy companies are reinventing themselves through brand events. This is the case for Lolë, who have for several years been organizing branded events that are growing in scale and social engagement while driving online business. Discover how Nathalie has leveraged Lolë White Tour to build holistic experiences:
• Using digital to build engagement for live events
• Measuring experiences with a brand online and offline
• Assessing return on engagement with return on investment

 Nathalie Binda
Nathalie Binda
VP Brand and Marketing
Lolë
Nathalie Binda is a marketing executive with expertise in women’s activewear and the wellness space for the last 12 years. She has deep proficiency in developing and implementing innovative strategic tactics for brand building and sales growth, in Canada and worldwide. A visionary thinker, she specializes in forward-thinking initiatives – from prod ...[Read More]

5:30 PM Celebrations Of Success Welcome Party In The Solutions Zone

You’re an eCommerce all-star and a “portrait of success;” come mingle at our kick-off party on Day One with your new friends and get a swanky new headshot taken!

6:30 PM End Of Day One















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