eTail Canada 2018

May 14 - 16, 2018

Hyatt Regency Toronto, ON


Edging Out the Competition in Canadian Retail

Mobile marketing is one of the newest forms of marketing that have hit the business world. It is similar to internet marketing that has become popular in the last few years, but it is targeted at mobile devices, such as smartphones and tablets, rather than people only using laptops or an internet connection.

There are several ideas currently being developed that use mobile devices as a marketing platform and several that are already in use. One of the marketing initiatives that has been getting attention due to its success is texting lists. Similar to mailing lists, a customer sends a text message to a certain number, and this signs them up to recieve text blasts from a company. These texts usually include information about sales or specials that are going on, and they often include a special coupon code that can be used in store or online. The advantage of these coupon codes is that it makes it easy for a company to track sales from these texts because they will be flagged by this coupon code.

Another form of mobile marketing that is generating interest is allowing people to use their smart phones as loyalty cards. By using RFID technology, people can wave their smart phones at a reader, and it automatically charges the loyalty card for the purchase. Using the app that allow people to use smart phones as a loyalty or gift card, sales and discount information can be sent to the user. It is also simple to track the success of this initiative because transactions will be sent through this special system.

Some of the mobile marketing programs that are in the works include using geolocation tools to see when a customer is by a local store and altering them to sales or specials. Something that is also getting looked at is giving employees smart phones with apps that include product information databases on them. This allows employees to be instant experts on any product in a store and gives customers confidence in their purchases.

Using new marketing initiatives based on mobile platforms businesses can increase sales and easily track how successful these marketing plans are.

Edging Out the Competition in Canadian RetailEdging Out the Competition in Canadian Retail
Recent economic trends suggest the market may change in favor of Canada’s emerging omnichannel retailers in 2017. Consequently, leading Canadian retailers are widening the digital divide, leaving other retailers to fall behind. Edging Out the Competition in Canadian Retail explores the critical business and technology investments those leading Canadian retailers are making today.

In this report, you will learn which retailers are achieving:
  • promotions based on store locations and online purchase behavior
  • an aggregated view of customer cross-channel purchase history
  • a global view of inventory across brick-and-mortar stores