eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Elisa Wong
Elisa Wong Director, Marketing Holiday Group
For the last 25 years, Elisa Wong has been involved in marketingin a variety of sectors, including the pharmaceutical industry (medical devices and OTC), the fashion industry (wholesale andretail), and currently, the travel goods industry. Having been exposed, overthe years, to different business models, marketing practices, and client &consumer profiles,

Ms Wong has acquired a unique set of marketing skills and toolsthat she continues to hone as she leads Holiday Group’s traditional andnon-traditional marketing efforts into innovative digital and E-commercechannels.  Her role includes overseeingthe E-Commerce business strategy through all brands, generating creative &content, and managing merchandiseto ensure that product and pricing are in line with brand strategies andconsumer experiences.

Day Two: Navigating Marketing Touchpoints Across Platforms

3:30 PM Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the track presentations; sit with the presentation you may have missed, and network in a relaxed setting. Priority seating for retailers.

1. Criteo Roundtable
Executive Presenter, Criteo

2. Using Custom Audiences To Increase Engagement, Relevancy, and Sales Via Social Media

Di Gallo, Director, Social Media, Indigo Books & Music

3. YouTube Your Brand: How to Go Viral with Video

Neil Turner, Director of Marketing, FortNine
Ryan Kluftinger, Video Host, FortNine

4. Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time

Lisa S. Li, Digital CRM and Email Marketing Specialist, Lush Fresh Handmade Cosmetics North America

5. Responsive Customers: Streamlining The Path To Conversion

Brad Davies, Director, eCommerce, Grand & Toy (An Office Depot Company)

6. Striking A Partnership: Creating End-user customer profiles from multi-retailers to brands
Elisa Wong, Director Marketing, Holiday Group

7. eCommerce Merchandising
Adam Powell, Director, eCommerce Merchandising, Hudson’s Bay Company

8. Creating Customer Loyalty With Effective Post-Purchase Messaging
Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

The post-purchase customer experience can often determine whether a customer feels valued and becomes a loyal, repeat customer, or a one-time shopper. As consumer behavior changes, carefully crafting a post-purchase marketing program that reinforces your brand value and meets your customers’ expectations is critical in creating loyalty.