eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Erica Meagher
Erica Meagher Key Account Manager – eCommerce Kimberly-Clark Canada

Day One: Borderless Commerce And Beyond

1:35 PM Buy Any Means Necessary

Brands and retailers need a new, collaborative approach to recapture the interest of today’s mobile-powered shopper. Join Tony and Erica as they share results of a trailblazing pilot done with a major retailer in Canada that resets the paradigm of how brands, retailers, and their media partners work together:
• Defining partnership between retailers and brands, and methodology to transform retail together
• Integrating the right kind of capability into the sales process to achieve results
• Measuring data in real-time and having open communication between partners to ensure success for both