Chief Marketing and Merchandising Officer
Erin Young joined Well.ca in October 2013 as CMO responsible for Marketing and Merchandising. Since joining the team she has spearheaded efforts to re-launch the brand, enhance content marketing, improve the shopping experience and onsite merchandising, accelerate new customer acquisition, expend Well.ca into physical retail and strengthen vendor management.
She has over 15 years of experience in the retail sector. Prior to joining Well.ca, Erin was a leader in McKinsey & Company North American Retail Practice where she led several large scale retail transformations in Canada and the US and worked closely with Drug, Grocery and Specialty retailers on the Strategy, Marketing, Merchandising and Operations topics with a focus on multi-channel. She also worked at Loblaw where she led the PC Blue Menu launch from concept to shelf.