eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Erin Young
Erin Young Chief Marketing and Merchandising Officer
Erin Young joined in October 2013 as CMO responsible for Marketing and Merchandising. Since joining the team she has spearheaded efforts to re-launch the brand, enhance content marketing, improve the shopping experience and onsite merchandising, accelerate new customer acquisition, expend into physical retail and strengthen vendor management.

She has over 15 years of experience in the retail sector. Prior to joining, Erin was a leader in McKinsey & Company North American Retail Practice where she led several large scale retail transformations in Canada and the US and worked closely with Drug, Grocery and Specialty retailers on the Strategy, Marketing, Merchandising and Operations topics with a focus on multi-channel. She also worked at Loblaw where she led the PC Blue Menu launch from concept to shelf.

Day Two: Navigating Marketing Touchpoints Across Platforms

9:50 AM CMO PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:
• How and why today’s connected customers are seeking brand relationships
• Connecting with your customers: assessing data to understand what editorialized content engaged them
• It’s the little things: recognizing loyalty through UGC
• Creating and implementing an effective omni-loyalty program
  o Working through potential integration challenges
  o Testing and measuring the effectiveness of your program and iterating as needed