eTail Toronto 2024

September 25 - 26, 2024

Hyatt Regency Toronto, ON

Etail Webinars on Demand

eTail Webinars - On Demand!

eTail is dedicated to providing you with a maximum amount of industry information, keeping you abreast of all recent developments in the ecommerce space. Therefore, we are pleased to offer you access to several complimentary webinars from our event partners. These resources will only be available for a limited time, so be sure to access them today!

The webinars are only a glimpse of the type of content that will be discussed at eTail West. Find out more about the eTail program by downloading the agenda below:

Download Agenda

Bridging the “Purchase Gap”: Promoting and Selling Products Using Social Media

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See how some of the top brands are promoting and selling products using Pinterest, Facebook, Twitter and Instagram

Get best practices on how to move social customers from participationto consideration

Learn about “social product experiences”, and how to build and promote them

Brought to you by ShopIgniter

It's June, Is Your Website Ready for the Holidays?

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The sun is shining and plans for summer vacations dominate everyone’s minds – this is when savvy eCommerce marketers implement everything they need for a spectacular Q4 holiday season.

What makes it spectacular – more customers discovering and buying on your site!

What does it take to be spectacular? Join Forrester Research Inc. Senior Analyst Peter Sheldon, BloomreachHead of Marketing Joelle Kaufman and 360iGroup SEO Director Adam Whippy in this one hour webianr to get a robust understanding of the divergent priorities of eCommerce marketing and IT, strategies to bring these partners together, and suggestions to ensure your business wins in Q4.

Brought to you by Bloomreach

Boost Sales, Beat Fraud

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Preventing online crime is becoming a big problem, In 2011 alone online fraud grew by 22%! Don't let fraud beat you, If you're an online retailer you should know how to protect yourself.

Join David Montague, President of The Fraud Practice& Don Bush, Marketing Director at Kount, in this 1 hour webinar as they present:

  • Current fraud issues
  • Steps companies should take to protect their bottom line
  • Fraud reduction methods that hinder sales
  • How fraud detection and prevention can allow e-commerce merchants to expand into new markets and increase revenue

Brought To You By Kount

Winning Customers at the Zero Moment of Truth

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Join this one hour webinar with Joe Nolan, Director, New Media and Raquel Krouse, Social Media Lead, The Search Agency and learn how The Zero Moment of Truth (ZMOT) has changed Men's Warehouse's approach to online marketing and how their team has benefited from understanding their customers' experience during ZMOT.

The webinar will cover:

  • What the experience is around your brand at the Zero Moment of Truth
  • The top 8 online sources used by shoppers when making purchase decisions at ZMOT
  • Insight into decision drivers along the path-to-purchase and your customers' behavior
  • How listening to the right conversations in the right channels can influence your integrated online strategy
  • How to apply this data to ROI-driven strategies and campaigns


Brought To You By The Search Agency

Product Promotion and Purchase in the New Facebook Timeline

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Brought to you by the folks who specialize in helping brands create compelling social commerce experiences, this webcast lead by ShopIgniter digs into the core strategies of Product Promotion & Purchase In The New Facebook Timeline.

This webinar covers:

  • How will the changes to Facebook’s brand pages and Timeline improve your product promotions?
  • What are other brands doing with their cover photo to promote new product releases and event messaging?
  • How is the new Top Bar Navigation going to give you more flexibility to promote products, photos, videos and contests?
  • What is "Star" and "Pencil" and how should you be using these features?
  • How can you create compelling product promotion, purchase and sharing experiences that maximize momentum in Facebook and beyond?
  • How can you integrate Facebook Timeline and apps into your broader mobile and social media marketing efforts?

Brought To You By ShopIgniter

eCommerce Beyond Online: Leveraging Technology To Enable All Channels

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In this webinar with Brian Walker, Vice President, Principal Analyst, Forrester Researchand David Watkins, Director for eCommerce, Product Management, AT&T,you’ll explore how you can use integrated technology to optimize customer experience in and across multiple touch points, inspiring your buyers to stay longer, spend more and recommend you to their friends.

This complimentary webinar, brought to you by AT&T, will cover:

  • How to meet the needs of your online consumers in 2012
  • Key considerations for an eCommerce ecosystem strategy
  • How to build an online experience consistent with your brand
  • Learn about key technologies that can be implemented to optimize customer experience

Brought To You By AT&T

Overcooked Turkey: A 2012 Black Friday & Cyber Monday Recap

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Marketers serve up their best programs during the Thanksgiving Holidays. Consumers will stuff their faces... clicking, swiping and heading to the malls for the best deals for their holiday shopping.

According to Google's "Pre-Holiday 2012 Consumer Intentions" report, 85% will shop on one device and complete a purchase on another.

Listen to our webinar with guest speaker Jim Davidson, Manager of Marketing Research at Bronto Software to:

  • Learn about the Black Friday and Cyber Monday trend report findings
  • Hear how marketers spoke to the cross-channel and multi-device consumer during the Thanksgiving Holidays.
  • Examine how in-store and online offers were promoted covering the sweetest desserts and a few under-cooked dishes.

Brought To You By Bronto

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