eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Indar Chanicka
Indar Chanicka Director, eCommerce, Canada The Body Shop (A L'Oréal Group Company)
Indar Chanicka is the Director of e-Commerce for L’Oreal Group’s The Body Shop Canada. He is a graduate of the University of San Fransisco and has over 12 years of Digital marketing and retail experience under his belt. This, combined with his 'out of the box' thinking, has allowed him to dramatically improve both online and in-store KPI's, as well as implement tools that has been rolled out across The Body Shop's US/CA business. In his current role, Indar oversees the entire eCommerce business, including Marketing, Merchandising, User Experience, Inventory and full P&L.

Day Three: The Future Of Innovative Retail Is Now

1:45 PM PANEL DISCUSSION: Focusing On Usability Testing To Enhance Your Site Experience

Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations.  They present tactics in today’s test and learn environment by:
• Structuring your tests and determining what resources will be needed to execute them
• Thinking about internal communication around your test results 
• Considering ROI from a UX perspective
• Figuring out the best KPIs to measure the results of your tests