Is the price right? Designing an effective shipping pricing strategy
A significant percentage of Canada’s online shoppers reach the checkout only to be deterred by shipping costs. Research shows that 64 per cent of shoppers abandoned their carts in the past due to “shipping costs [being] too high.” Conversely, 70 per cent of shoppers would shop more often with a merchant if they were offered free shipping with a minimum purchase.
The online space represents an enormous opportunity for Canadian merchants. Roughly 8 in 10 Canadians are shopping online, and their online spend is both increasing and benefitting sellers of a wider variety of goods. Opportunity clearly beckons.