eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Jackie Poriadjian-Asch
Jackie Poriadjian-Asch CMO Canada Goose
Before joining Canada Goose, Jackie Poriadjian-Asch served as the SVP of Global Brand Marketing at UFC where she spent almost a decade building the brand on a global scale. With more than 15 years’ experience focused on breaking new ground in content and distribution, Jackie will continue to build and oversee an integrated marketing team and will be responsible for developing a business intelligence practice to provide insights that will help shape strategy across all aspects of the business.

Day Two: Navigating Marketing Touchpoints Across Platforms

9:50 AM CMO PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:
• How and why today’s connected customers are seeking brand relationships
• Connecting with your customers: assessing data to understand what editorialized content engaged them
• It’s the little things: recognizing loyalty through UGC
• Creating and implementing an effective omni-loyalty program
  o Working through potential integration challenges
  o Testing and measuring the effectiveness of your program and iterating as needed