eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Joanna Griffiths
Joanna Griffiths Founder and CEO Knix Wear Inc
Joanna Griffiths is the Founder, CEO and inventor of Knix Wear, one of the fastest growing companies in Canada and globally in the intimate apparel space. Knix Wear launched in winter of 2013 and three short years later Knix Wear has become a leader in active intimate apparel. The company holds the record for the most-funded fashion project in Kickstarter history and the most-funded women’s project with over $1.6M in product pre-sales for Knix Wear’s 8-in-1 Evolution Bra. The ever-expanding product line is available in over 500 retail stores across North America and at
Griffiths has been profiled in Forbes, Fast Company, Entrepreneur Magazine, and Dragons’ Den among other media outlets. She holds an MBA with distinction from INSEAD and won the Business Venture Competition and the Women’s Award for Entrepreneurship – securing the initial capital to start the business. She sits on the advisory board for Master Card’s Youth Entrepreneurship Strategy and has a passion for mentoring other young female entrepreneurs.

Day Three: The Future Of Innovative Retail Is Now

2:15 PM From Kickstartr To Full Force: Launching A Successful eCommerce Brand

Knix Wear is the leader in active intimate apparel; having launched in 2014 the brand has experienced rapid growth and holds the title for the most funded fashion kickstarter project of all time with over $2M in sales for their 8-in-1 Evolution Bra. A lesson  and inspirational story for any brand small or enterprise-wide, hear first hand what it is like to run a leading vertically integrated eCommerce company:
• Funding a start up to be a disruptor: a checklist from wins to pitfalls
• Finding the right partners (manufacturing, importing and logistics)
• Scaling business internationally