eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON

1-888-482-6012

 John Panighel
John Panighel CRM & Digital Marketing Manager adidas-Group Canada
John works for adidas Canada Limited where he is the CRM & Digital Marketing Manager, responsible for all digital marketing activities for adidas and Reebok across Canada.  Prior to joining adidas, John worked for a number of retailers including Canadian Tire Corporation, Grand & Toy, and The Home Depot, gaining 9 years of experience in eCommerce, digital marketing and merchandising, and brand management for both B2C and B2B business lines.


Day Two: Navigating Marketing Touchpoints Across Platforms

2:00 PM PANEL DISCUSSION: More Than Socializing: Advertising Amongst Platforms

Social platforms are more than likes—they are the go-to vehicle for targeted advertisements. How are you ensuring you are connecting with the customer and not being scrolled by? How can you make your social initiatives seem authentic and not advertisements? The thought leaders on this panel showcase how to socialize with the customer and get them to buy:
• Pushing relevant ads to customers, and being where the customer is
• Which platforms your customer is most engaged
• Driving channel efficiency with customer behavior
• Accurately counting impressions: ensuring the ad is seen and interacted with
• Building people based measurements versus proxy based
• Using geotags and beacons on social platforms to capture customer behavior