VP, Marketing, Digital & Customer Experience
Saje Natural Wellness
Katie Drechsel is Vice President of Marketing at Saje Natural Wellness. She leads all marketing efforts, including digital marketing, eCommerce business, customer experience and traditional marketing such as PR, social, events and campaigns. Since joining the executive team, Saje’s revenue has grown over 1018%, and so has their store count – growing from 15 to 48 across Canada (and now in the United States) in just two years.
Her career in marketing is defined by her longstanding passion and talent for leading innovation and growth. Recognized as a brand builder, digital first marketer, customer service champion and unified commerce advocate, she is truly at her best when building high-functioning teams and defining new spaces. At Saje she has helped help the company triple its online revenue and supported the business as it has grown from 15 stores to 48 over the past two years including their first stores in the United States. Prior to joining Saje, Katie was the Director of Digital and eCommerce at Vega.
Outside of work, Katie takes full advantage of the beautiful mountains of BC’s west coast by spending her free time skiing, trail running, hiking or sharing a glass of wine with her fiancé.