eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Katie Drechsel
Katie Drechsel VP, Marketing, Digital & Customer Experience Saje Natural Wellness
Katie Drechsel is Vice President of Marketing at Saje Natural Wellness. She leads all marketing efforts, including digital marketing, eCommerce business, customer experience and traditional marketing such as PR, social, events and campaigns. Since joining the executive team, Saje’s revenue has grown over 1018%, and so has their store count – growing from 15 to 48 across Canada (and now in the United States) in just two years.

Her career in marketing is defined by her longstanding passion and talent for leading innovation and growth. Recognized as a brand builder, digital first marketer, customer service champion and unified commerce advocate, she is truly at her best when building high-functioning teams and defining new spaces. At Saje she has helped help the company triple its online revenue and supported the business as it has grown from 15 stores to 48 over the past two years including their first stores in the United States. Prior to joining Saje, Katie was the Director of Digital and eCommerce at Vega.
Outside of work, Katie takes full advantage of the beautiful mountains of BC’s west coast by spending her free time skiing, trail running, hiking or sharing a glass of wine with her fiancé.

Day Two: Navigating Marketing Touchpoints Across Platforms

2:00 PM PANEL DISCUSSION: More Than Socializing: Advertising Amongst Platforms

Social platforms are more than likes—they are the go-to vehicle for targeted advertisements. How are you ensuring you are connecting with the customer and not being scrolled by? How can you make your social initiatives seem authentic and not advertisements? The thought leaders on this panel showcase how to socialize with the customer and get them to buy:
• Pushing relevant ads to customers, and being where the customer is
• Which platforms your customer is most engaged
• Driving channel efficiency with customer behavior
• Accurately counting impressions: ensuring the ad is seen and interacted with
• Building people based measurements versus proxy based
• Using geotags and beacons on social platforms to capture customer behavior