eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Lauren Teslia
Lauren Teslia Director, Omni-Channel Commerce Roots Canada
With a background in Fashion and eCommerce, Lauren's career has focused on creating digital brand experiences by combining technology, design and content. With a Bachelor of Management from Dalhousie University and an Associate’s Degree in Fashion Marketing from Parsons The New School for Design, Lauren spent five years developing her career in New York City, working with brands such as Calvin Klein, Stella McCartney and Nicole Miller. In 2014, Lauren joined Roots Canada as Director of Omni-Channel Commerce, and is responsible for overseeing the eCommerce and creative Marketing teams in the development of a strategy to grow online sales and increase customer engagement.

Day Two: Navigating Marketing Touchpoints Across Platforms

2:00 PM PANEL DISCUSSION: Best In Class Design For Best Conversion

Constantlycaptivating your customer means having a fresh brand look. But when do you knowit is time to invest time and dollars to design your desktop and mobile site?How are you deciphering what aspects of the site works and which do not? Theleaders on this panel present tactics to for best design to lead to topconversion:

• When it’s time to redesign your website, what should you consider and why

  o Mobile vs. desktop: assessing which device is best for your site design
• Implementing multi-variate testing  to measure conversion impact by device
• Boosting your traffic, search rankings and sales with minimum back-end headache
• Testing at scale, tracking guest response and making constant adjustments along the way