Director, Customer Experience
Ludovic Bégué is Customer Experience Director at Group Dynamite, a Canada-based clothing company that operates Garage and Dynamite. He is working on implementing their first loyalty program supported by a mobile application, and advanced analytics capacities.
Before joining Group Dynamite, he worked 8 years at Yves Rocher setting new standards in terms of customer analytics / BI and relationship marketing. He then joined Etablissement Français du Sang as head of marketing and development where he rolled out a complete CRM approach to encourage blood donation and improve donors’ loyalty. He moved to Canada in 2011, successfully launching consumer centric strategies for leaders in their industry; Reitmans Canada, Cirque du Soleil and Nestlé Nespresso.