eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Ludovic Begue
Ludovic Begue Director, Customer Experience Groupe Dynamite
Ludovic Bégué is Customer Experience Director at Group Dynamite, a Canada-based clothing company that operates Garage and Dynamite. He is working on implementing their first loyalty program supported by a mobile application, and advanced analytics capacities.
Before joining Group Dynamite, he worked 8 years at Yves Rocher setting new standards in terms of customer analytics / BI and relationship marketing. He then joined Etablissement Français du Sang as head of marketing and development where he rolled out a complete CRM approach to encourage blood donation and improve donors’ loyalty. He moved to Canada in 2011, successfully launching consumer centric strategies for leaders in their industry; Reitmans Canada, Cirque du Soleil and Nestlé Nespresso.

Day Two: Navigating Marketing Touchpoints Across Platforms

11:50 AM PANEL DISCUSSION: Tracking Online To Offline To Paint The Holistic Picture

• Following the customer across touch-points: tying together in-store CRM, in-store data and email marketing
• Storing data points by building a holistic customer profile: immediately knowing what the customer wants
• Training in-store sales people to be more efficient by leveraging stored data
• Understanding the relationship between mobile browsing and in-store purchases
• Tying together CRM data to understand the customer journey paths