eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Marina Chernyak
Marina Chernyak Head of Retail and Ecommerce Visa Canada
Marina Chernyak leads the Retail and Ecommerce verticals at Visa – Canada’s leading payment brand.   Marina serves as the face of Visa to many top merchants in Canada, with responsibility for building relationships and partnerships while driving Visa’s digital agenda with the continued convergence of eCommerce and mobile technologies in Canada.   Prior to her current role, Marina led the partnership marketing team at Visa including the merchant activation for the 2010 Olympics in Vancouver.  Marina also held roles in acceptance strategy and market development. 

Day Two: Navigating Marketing Touchpoints Across Platforms

2:00 PM PANEL DISCUSSION: Best In Class Design For Best Conversion

Constantlycaptivating your customer means having a fresh brand look. But when do you knowit is time to invest time and dollars to design your desktop and mobile site?How are you deciphering what aspects of the site works and which do not? Theleaders on this panel present tactics to for best design to lead to topconversion:

• When it’s time to redesign your website, what should you consider and why

  o Mobile vs. desktop: assessing which device is best for your site design
• Implementing multi-variate testing  to measure conversion impact by device
• Boosting your traffic, search rankings and sales with minimum back-end headache
• Testing at scale, tracking guest response and making constant adjustments along the way