eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Maxwell Payne
Maxwell Payne Director of Marketing and Communications Gentec International
Maxwell brings nearly 20 years of experience in multi-channel marketing with a specialization in E-commerce, SEM/SEO, content creation, lead generation and emerging digital marketing technologies, strategies and associated tactics.

His past positions include time spent at Henrys, Canon and NRG Home Solar based out of Houston. He has created and directed multi-channel targeted campaigns in the US and Canada for some of North Americas most respected brands.

Day Two: Navigating Marketing Touchpoints Across Platforms

2:00 PM PANEL DISCUSSION: Best In Class Design For Best Conversion

Constantlycaptivating your customer means having a fresh brand look. But when do you knowit is time to invest time and dollars to design your desktop and mobile site?How are you deciphering what aspects of the site works and which do not? Theleaders on this panel present tactics to for best design to lead to topconversion:

• When it’s time to redesign your website, what should you consider and why

  o Mobile vs. desktop: assessing which device is best for your site design
• Implementing multi-variate testing  to measure conversion impact by device
• Boosting your traffic, search rankings and sales with minimum back-end headache
• Testing at scale, tracking guest response and making constant adjustments along the way