eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Melanie Teed-Murch
Melanie Teed-Murch President Toys R Us and Babies R Us Canada
Melanie has a long history with Toys“R”Us, first joining the company in 1996 as a store manager in our Kitchener store. 

She has quickly risen through the ranks since that time, taking on a series of merchandising and operational roles with increasing responsibility. In 2012, Melanie was promoted to Vice President, GMM for Core Toy, Learning and Impulse and then in 2015, she became Canada’s Chief Merchant and Vice President, GMM and also assumed leadership of the Merchandise Planning, Forecasting and Allocation functions.

During this time, Melanie has developed strong relationships with the vendor community, her global colleagues and as a member of the Global Commercial Committee (GCC). She is known for driving the business with passion and tenacity, as well as for developing innovative, customer-focused strategies and has a demonstrated track record of delivering growth in sales, market share and margin. A dedicated coach and mentor, Melanie has always championed the growth and development of her team. 

Day One: Borderless Commerce And Beyond

9:20 AM What Omni-CX Factors You Need Now

Melanie oversees the operations and business activities for the company’s Toys”R”Us® and Babies”R”Us® stores and e-commerce channel in Canada She is responsible for the continued growth, profitability and success.

Melanie’s past executive merchandising and operational roles are helping exceed omnisales goals for the company—find out what seamless efficiencies she recommends across channels.

Get tips from Melanie as to how identify emerging omni trends and collaboratively build business goals for marketshare growth