eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Mike Moussa
Mike Moussa AVP, eCommerce FGL Sports
Mike Moussa, Associate Vice-President of eCommerce at Canada’s number one sporting goods retailer –  FGL Sports Ltd., joined in 2012. After inheriting one online banner and no digital budget, eCommerce sales have now increased 10x and FGL’s online portfolio has tripled to include all three banners, Sport Chek, Atmosphere and Pro Hockey Life, with booming digital advertising priorities.

Leading a talented eCommerce team that supports the merchandising, content creation and conversion rate optimization activities across these banners, Mike provides strategic omni-channel direction (although he’s not a fan of the term omni-channel)to help drive sales both online and in-store. When it comes to his work, he has the most fun diving into eCommerce and UX analytics, but can also be found dabbling in life-hacking tests and digital marketing.

Day Three: The Future Of Innovative Retail Is Now

1:45 PM PANEL DISCUSSION: Focusing On Usability Testing To Enhance Your Site Experience

Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations.  They present tactics in today’s test and learn environment by:
• Structuring your tests and determining what resources will be needed to execute them
• Thinking about internal communication around your test results 
• Considering ROI from a UX perspective
• Figuring out the best KPIs to measure the results of your tests