eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Nathalie Binda
Nathalie Binda VP Brand and Marketing Lolë
Nathalie Binda is a marketing executive with expertise in women’s activewear and the wellness space for the last 12 years. She has deep proficiency in developing and implementing innovative strategic tactics for brand building and sales growth, in Canada and worldwide. A visionary thinker, she specializes in forward-thinking initiatives – from product launches to new wellness platforms and experiences – that create brand equity while bringing real value to the consumer.

Day One: Borderless Commerce And Beyond

5:10 PM Using Holistic Experience To Fuel Online Business Growth

At a time when customer experience and original content are of utmost importance to marketing strategies, some savvy companies are reinventing themselves through brand events. This is the case for Lolë, who have for several years been organizing branded events that are growing in scale and social engagement while driving online business. Discover how Nathalie has leveraged Lolë White Tour to build holistic experiences:
• Using digital to build engagement for live events
• Measuring experiences with a brand online and offline
• Assessing return on engagement with return on investment