eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Nathalie Mansouri
Nathalie Mansouri eCommerce Manager Keurig Canada

Day Three: The Future Of Innovative Retail Is Now

1:45 PM PANEL DISCUSSION: Focusing On Usability Testing To Enhance Your Site Experience

Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations.  They present tactics in today’s test and learn environment by:
• Structuring your tests and determining what resources will be needed to execute them
• Thinking about internal communication around your test results 
• Considering ROI from a UX perspective
• Figuring out the best KPIs to measure the results of your tests