VP, Marketing & Visual Display
Addition Elle at Reitmans
A strategic, innovative marketer, Roslyn has worked across Canada and the US in consumer packaged goods, cosmetics and retail. Her first experience in marketing was working on the Neutrogena and Marcelle brands in Canada, where she created and developed products for Marcelle cosmetics and leveraged the creative positioning of Neutrogena to build robust businesses. She went on to work in various roles in Coty Canada and US where as VP Marketing of Bath & Body and Fragrance she broke new ground in developing organic bath and body products. After she moved back to Canada, she took on a SVP for an entrepreneurial company founded by Randi Shinder called Fusion Brands Inc., and marketed brands Fusion Beauty, Clean Perfume and the development of an innovative hand sanitizer VeriPur.
After an extensive career in cosmetics and beauty, Roslyn joined the Reitmans Canada Ltd organization to lead the marketing team at Addition Elle. The challenge was to reposition Addition Elle and find a unique space in the plus retail market to rejuvenate the business. During her tenure at Addition Elle, Roslyn has created compelling social and media campaigns that have attracted a new customer to the chain and has rejuvenated the business.