eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Ryan Kluftinger
Ryan Kluftinger Video Host FortNine

Day Two: Navigating Marketing Touchpoints Across Platforms

1:30 PM YouTube Your Brand: How to Go Viral with Video

In 2015 FortNine’s YouTube channel was dead. It was boring and contrived – just another check on the content marketing checklist. FortNine felt they were sharing their tiny number of subscribers with hundreds of similar channels. Sound familiar?

Fast forward eight months and FortNine’s YouTube channel has over 50,000 subscribers and 4.5 million organic views. Neil and Ryan show you:
• How to create branded video content on a budget
• How to get audiences to watch, share and engage with your channel by designing a content map that works
• How to monetize video content

3:30 PM Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the track presentations; sit with the presentation you may have missed, and network in a relaxed setting. Priority seating for retailers.

1. Criteo Roundtable
Executive Presenter, Criteo

2. Using Custom Audiences To Increase Engagement, Relevancy, and Sales Via Social Media

Di Gallo, Director, Social Media, Indigo Books & Music

3. YouTube Your Brand: How to Go Viral with Video

Neil Turner, Director of Marketing, FortNine
Ryan Kluftinger, Video Host, FortNine

4. Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time

Lisa S. Li, Digital CRM and Email Marketing Specialist, Lush Fresh Handmade Cosmetics North America

5. Responsive Customers: Streamlining The Path To Conversion

Brad Davies, Director, eCommerce, Grand & Toy (An Office Depot Company)

6. Striking A Partnership: Creating End-user customer profiles from multi-retailers to brands
Elisa Wong, Director Marketing, Holiday Group

7. eCommerce Merchandising
Adam Powell, Director, eCommerce Merchandising, Hudson’s Bay Company

8. Creating Customer Loyalty With Effective Post-Purchase Messaging
Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

The post-purchase customer experience can often determine whether a customer feels valued and becomes a loyal, repeat customer, or a one-time shopper. As consumer behavior changes, carefully crafting a post-purchase marketing program that reinforces your brand value and meets your customers’ expectations is critical in creating loyalty.