eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Scott Adel
Scott Adel Head of Omnichanel Frank + Oak
Scott Adel currently serves as Head of Omnichanel for the Canadian leader Frank + Oak. He is a seasoned retail sales and operations professional whose main responsibilities include leading their omnichannel efforts, store operations and growth strategies, and developing and overseeing the execution of the in-store customer experience. Scott is a certified Project Management Professional (PMP) in good standing who has built an extensive 15-year retail career integrating technology and business processes in unique ways to drive engagement and business growth.

Day Three: The Future Of Innovative Retail Is Now

11:35 AM PUREPLAY PANEL DISCUSSION: Footprinting Retail Experiences Of The Future

While traditional brick and mortar are looking to thrive online, successful pureplays are exploring how to extend their brand. The executives on this panel discuss how building a brand extension is leading to reward, and what creative interactions they are able to yield:
• Why pureplays are moving offline, and what lessons can be learned from their brand extensions
• Looking at new types of small, pop-up like store environments that inhabit creative connections to inspire the customer to buy
• Building interactions versus transactions—what the real payoff can be for any type of retailer