These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme for you to learn from. A highlight of eTail Canada, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for retailers. To sponsor a roundtable, contact Mark Barrett
1. Profitably Delivering On Rising Consumer Expectations
John Auld, Sales Director, Radial
Jessica Gale, Director, eCommerce Operations & Development, Holt Renfrew
2. Personalizing Every Customer’s Path To Purchase: 5 Ways To Adjust To Consumer Preferences In Real Time
Marty Yaskowich, VP, Retail Customer Development, iQmetrix
To keep up with changing shopper preferences, and a growing number of channels, retailers must constantly pivot their approach. It’s no wonder 68% of retailers are focused on improving the customer experience by identifying customers, utilizing customer-facing technology and empowering associates with information in real time.
3. Canadian Consumers And UGC: Study Shows How UGC Influences And Engages Canadian Shoppers
Jim Davidson, Director of Research, TurnTo Networks
4. Lateshipment.com Roundtable
Executive Presenter, Lateshipment.com
5. The Harsh New Reality of Omni-Channel: Why So Many Fail to Understand and Implement It
Allan Zander, CEO, omNovos Omni-Channel Customer Engagement Solutions
In a world where information is available anytime, anywhere, it is no surprise that the concept of omni-channel and its implementation is a key priority for retailers across the globe. However, like so many new technologies, the definition and understanding of what omni-channel customer engagement truly is continues to elude many brands. In this session Allan will provide attendees with a comprehensive overview of omni-channel. As well as insight on how to properly assess business impact, benefits, requirements, and the importance of proper and well-staged professional implementation.
6. Creating Customer Loyalty With Effective Post-Purchase Messaging
Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software
The post-purchase customer experience can often determine whether a customer feels valued and becomes a loyal, repeat customer, or a one-time shopper. As consumer behavior changes, carefully crafting a post-purchase marketing program that reinforces your brand value and meets your customers’ expectations is critical in creating loyalty.
7. What’s Your Tab? Understanding & Improving Gmail Placement
Louis Bucciarelli, Chief Revenue Officer, Return Path
8. dac group
Executive Presenter, dac group
9. Slice, Dice, And Build: The New Foundation Of Digital Marketing Programs
Shane Black, Senior Account Executive, SourceKnowledge
Do you truly know your customer? This Roundtable analyzes your data needs and challenges, and innovative methods are used for predictive analytics and new prospects. Learn how to turn data into a story for your marketing needs—and unlock data’s potential to create a greater customer interactive experience and lead on path to purchase.
10. Innovative Local Marketing Features Driving Online to Offline Attribution
Lindsay Holesh, Director of Agency Sales North America, SweetIQ
A proliferation of new features have been popping up on search and discovery sites and social media sites that aim to drive attributable consumer actions: features such as being able to order an Uber from a Google Listing or Yelp’s new chat feature that allows customers to chat with a restaurant owner right from Yelp are all serving to build a closed loop digital environment. This roundtable will focus on some of these key features and what you can do as a CMO to begin identifying which features are relevant for your industry and how to track them.