eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Thomas Amendola
Thomas Amendola US and Canada eCommerce Manager Moleskine
Tom is the US and Canada eCommerce Manager at Moleskine, a brand that encompasses a family of nomadic objects: notebooks, planners, bags, and writing instruments.

In his professional career, Tom has worked in the eCommerce industry at various roles and industries on both the retailer and agency side. Currently, he spends his working hours building the Moleskine online brand, focusing on UX, digital marketing, customer service, and operations. Out of the office, you can find Tom enjoying everything outdoors; snowboarding, hiking, and camping.

Day One: Borderless Commerce And Beyond

4:40 PM PANEL DISCUSSION: Taking Flight: International Expansion Of Your eCommerce Site

Consumers in many markets can’t get the things they want domestically and this presents a significant opportunity for US retailers. However, all retailers face huge hurdles around international pricing, logistics and fulfillment. Our panelists will explain why there has never been a better time to start thinking about your international Ecommerce strategy and share lessons on how they overcame their own global barriers:
• Identifying cultural differences in different regions
• Localizing your eCommerce site with different languages as needed
• Analyzing international expansion challenges:
  o Creating a global CRM database
  o Disconnect with pricing and properly accounting for duty and International shipping
  o Monitoring inventory to ensure seasonality and culture
  o Logistics, delivery and fulfillment
          o Building multi-location warehousing for fulfillment