eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Trisha Lepper
Trisha Lepper Sr. Specialist, PR & Partnerships Etsy Canada
Trisha specializes in Etsy's offline activations and community events. She's responsible for partnerships across Canada, often focused on connecting Etsy artists and their products with notable retailers such as Drake General Store, Frank + Oak and DavidsTea. She has also managed several Etsy marketplaces including those at the One of a Kind Show, WayHome Music + Arts Festival and Calgary Stampede. Outside of Etsy, Trisha co-founded Souvenir, a series of pop-ups and now permanent design shop in Toronto's west end where she consults on product curation.

Day Three: The Future Of Innovative Retail Is Now

11:35 AM PUREPLAY PANEL DISCUSSION: Footprinting Retail Experiences Of The Future

While traditional brick and mortar are looking to thrive online, successful pureplays are exploring how to extend their brand. The executives on this panel discuss how building a brand extension is leading to reward, and what creative interactions they are able to yield:
• Why pureplays are moving offline, and what lessons can be learned from their brand extensions
• Looking at new types of small, pop-up like store environments that inhabit creative connections to inspire the customer to buy
• Building interactions versus transactions—what the real payoff can be for any type of retailer