eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Vicki Marcoux
Vicki Marcoux eCommerce Manager Thyme Maternity at Reitmans
Vicki Marcoux works at Reitmans Canada Limited as the eCommerce Manager for Thyme Maternity, responsible for the division’s digital and integrated eCommerce activities. She is in charge of developing strategies to grow online sales and increase customer acquisition. Prior to her work at Thyme Maternity, she was a key player in the expansion of the Ashley Graham brand in the US for the Addition Elle division, the launch of the Hyba brand in-store and online and the growth of all online retargeting tactics for the five Reitmans Canada Limited divisions.

Vicki holds a Bachelor’s Degree in Business Administration from HEC Montreal. As well as her impressive background in communications and marketing, she also possesses extensive experience in digital strategy and performance media. After honing her craft in the cosmetics and beauty industry, she went back to her first passion: the world of fashion and retail.

Day Two: Navigating Marketing Touchpoints Across Platforms

11:50 AM PANEL DISCUSSION: Tracking Online To Offline To Paint The Holistic Picture

• Following the customer across touch-points: tying together in-store CRM, in-store data and email marketing
• Storing data points by building a holistic customer profile: immediately knowing what the customer wants
• Training in-store sales people to be more efficient by leveraging stored data
• Understanding the relationship between mobile browsing and in-store purchases
• Tying together CRM data to understand the customer journey paths