eTail Canada 2020

Hyatt Regency Toronto, ON

1-888-482-6012

Day 1: Discovery Summit: Emerging Technologies, Search, & SEO

Our most interactive day yet, day one is all about a meeting of the minds and strategic group discussions.  Expect an exciting, jam-packed day of hot topic roundtables, inspiring speakers, and valuable networking that not only provide answers to your most challenging questions, but also put your thought leadership at the front and center of the show. 

7:30 am - 8:05 am Breakfast & Registration

Rise and shine! Time to fuel up for the first day of eTail Canada.

8:35 am - 8:45 am Welcome Remarks

8:45 am - 9:00 am Chairperson's Remarks

Jon Cheney, CEO at Seek

Jon Cheney

CEO
Seek

9:00 am - 9:20 am Canadian Tire’s Continued Success: How A 97-Year-Old Retailer Thrives On Disruption

Susan O’Brien is the Senior Vice-President, Marketing, at Canadian Tire Corporation, Limited, responsible for all marketing and customer strategies for Canadian Tire Retail, Mark’s, SportChek, Financial Services, Party City, the Triangle Rewards program and CTC’s multi-billion dollar consumer brands portfolio, including the Helly Hansen brand.

Susan is an expert in all things branding, positioning and customer engagement and has played an integral role in the reinvention of the Canadian Tire brand through award-winning programs like We All Play for Canada and Tested for Life in Canada. Susan also spearheaded the launch of Triangle Rewards – Canada’s fastest growing loyalty program – and one of the most strategically important initiatives in the history of CTC, linking the entire family of companies under one loyalty and credit card program. 

Be sure to attend and get inspired as Susan highlights how her work has kept Canadian Tire at the forefront of innovation and consequentially has contributed to the company’s Marketer of the Year Award in 2013 from Marketing Magazine, and being named Canada’s Most Admired Brand by Leger in 2019 and One of Canada’s Strongest Retail Brands by Brand Finance in 2019.
Susan O'Brien, SVP, Marketing at Canadian Tire Corporation

Susan O'Brien

SVP, Marketing
Canadian Tire Corporation

9:20 am - 9:40 am Fireside Chat: How Digitally Native Indochino Has Transformed Into One Of The Hottest Omni-Channel Retailers In North America And One Of The Fastest Growing Companies In Canada

Drew Green is an award winning Chief Executive Officer, entrepreneur and expert in managing fast-paced, high-growth companies. A visionary leader, Green has created one of the world's fastest growing apparel brands. Since 2015, he has established significant strategic capital and global alliances that has led to over 500% growth, and enhanced profitability KPI's. Previously recognized as Top 40 Under 40, as well as CEO of the year, Green has been recognized for his accomplishments throughout his career.

In this fire side chat Drew discusses how INDOCHINO continues to focus on innovation and growth through expanding into new product categories, reducing delivering times, and staying focused on digital customer experiences to ultimately become the undisputed worldwide leader in custom apparel.
Drew Green, CEO at Indochino

Drew Green

CEO
Indochino

This session will attempt to present a non-biased approach to talking about what today’s service providers are offering and how to determine the best fit for your business. This debate will embrace both sides of the coin and showcase different perspectives on vendor selection from Brands, Retailers as well technology providers.
Tara Conway, VP Omnichannel and Customer Care at The Source (Bell) Electronics

Tara Conway

VP Omnichannel and Customer Care
The Source (Bell) Electronics

Audrey Gauthier, VP, Marketing & eCommerce at Genesco (Little Burgundy Division)

Audrey Gauthier

VP, Marketing & eCommerce
Genesco (Little Burgundy Division)

Leah Thelen, VP, Head of Digital Shared Services at Shiseido

Leah Thelen

VP, Head of Digital Shared Services
Shiseido

Julia Zhu, Vice President, Strategy & Enterprise Architecture at LCBO

Julia Zhu

Vice President, Strategy & Enterprise Architecture
LCBO

10:20 am - 11:00 am Morning Networking & Refreshment Break In The eTail Expo

Refresh after a great morning session by sharing a cup of coffee with a new friend.

11:00 am - 11:20 am Purolator Case Study: How Your Delivery Partner Delivers More Than Just Your Products

Azim Panju, Director & Head of Corporate Strategy & Development at Purolator

Azim Panju

Director & Head of Corporate Strategy & Development
Purolator

11:20 am - 11:40 am Case Study: Innovating From Within Your Company First: A Proven Path To Increasing Profitability And Efficiency

It’s time to rethink the definition of innovation. When you think of innovation, you likely imagine the client first. You’re likely imagining gadgets to streamline customer experience on your sales floor or eCommerce website. In this session, we’ll discuss a different approach to innovation - one focusing on internal innovative solutions. Companies that invest in internal innovation, leverage technology and human capital to improve processes and thereby increase efficiency and profitability, often seeing results quicker than when implementing client-facing innovation. Moreover, it has the potential to reduce overhead and even improve branding and morale. In this session Ben shares Bouclair’s journey with a company-first mindset. 
Ben Oren, Director of Search and Innovation at Bouclair

Ben Oren

Director of Search and Innovation
Bouclair

Pierre-Paul Larivière, Digital Experience Director at Cirque du Soleil Entertainment Group

Pierre-Paul Larivière

Digital Experience Director
Cirque du Soleil Entertainment Group

Erin McKeever, Marketing Manager, eCommerce & Digital at Kruger Products

Erin McKeever

Marketing Manager, eCommerce & Digital
Kruger Products

Daniela Yanez, Director, Digital Strategy at The Source

Daniela Yanez

Director, Digital Strategy
The Source

12:20 pm - 1:20 pm Lunch

1:20 pm - 1:40 pm Retailer Case Study

Lulu Liang, CEO at Luxy Hair

Lulu Liang

CEO
Luxy Hair

1:40 pm - 3:10 pm Technology, Innovation & Investment Meet-Up’s (Round 1)

Small Group Networking: Attendees select 2 roundtables for 45 minutes each. 

Are you looking to invest in a new technology and are not sure how to tick all the boxes? We are happy to help! eTail Canada’s Technology Innovation and Investment Meetups are focused on technologies that our audience said were on their top priorities list – they will run in a roundtable format and will give you a perfect opportunity to meet with innovative solution providers whose products are pre-validated and match your company’s needs! Key technologies include:

Technologies:

Roundtable #1: Personalization/Behavioral Targeting

Roundtable #2: CRM

Roundtable #3: eCommerce Platforms

Roundtable #4:  Search: SEO/SEM 

Roundtable #5:  Market Research

Roundtable #6: User Experience 

Roundtable #7: AI & VR 

Roundtable #8: User Experience 

Roundtable #9: Fulfillment/Supply Chain Logistics 

Roundtable #10: Email Marketing  
Vincent Trépanier, VP, Enterprise Sales & Partnerships at Orckestra

Vincent Trépanier

VP, Enterprise Sales & Partnerships
Orckestra

3:10 pm - 3:50 pm Afternoon Coffee And Networking Break In The eTail Expo


3:50 pm - 4:10 pm The Buy Now, Pay Later Revolution Comes To Canada: Opportunities For Canadian e-Commerce Retailers

In recent years, installment payments have been reinvented as a key payment method for e-commerce retailers. The “Buy Now, Pay Later” (BNPL) model has exploded into e-commerce around the world, gaining share from traditional payment methods and helping retailers drive increases in traffic, conversion, average order value, and customer loyalty. This trend is now growing rapidly in Canada across a wide range of product categories. PayBright will share its perspective on what’s driving the trend, why consumers are adopting BNPL, and what the opportunities are for Canadian retailers.
Wayne Pommen, President & CEO at PayBright

Wayne Pommen

President & CEO
PayBright

4:10 pm - 4:30 pm Are You Ready To Face The Different Changes That Are Taking Place In The Search Engines Industry ?

It doesn’t matter which map, app, voice assistant, search engine, GPS system, or social network consumers use to find and engage with you brand. What matters is that they discover accurate, complete, and compelling information at every queries.

Let’s have a look at how Cirque du Soleil is gearing up to face the next gen SEO ! 
Pierre-Paul Larivière, Digital Experience Director at Cirque du Soleil Entertainment Group

Pierre-Paul Larivière

Digital Experience Director
Cirque du Soleil Entertainment Group

4:30 pm - 5:30 pm Technology, Innovation & Investment Meet-Up’s (Round 2)

Small Group Networking: Attendees select 2 more roundtable discussions for 30 minutes each. 

Technologies:

Roundtable #1: Personalization/Behavioral Targeting

Roundtable #2: CRM

Roundtable #3: eCommerce Platforms

Roundtable #4:  Search: SEO/SEM 

Roundtable #5:  Market Research

Roundtable #6: User Experience 

Roundtable #7: AI & VR 

Roundtable #8: User Experience 

Roundtable #9: Fulfillment/Supply Chain Logistics 

Roundtable #10: Email Marketing  
Vincent Trépanier, VP, Enterprise Sales & Partnerships at Orckestra

Vincent Trépanier

VP, Enterprise Sales & Partnerships
Orckestra

5:30 pm - 6:30 pm eTail Canada 2020 Welcome Reception

6:30 pm - 6:30 pm Conclusion Of Day One

Our Sponsors: