eTail Canada 2019

07 - 09 May, 2019

Hyatt Regency Toronto, ON

Day 1 | Get Uncomfortable, That’s Where the Sales Are

Innovation in retail is a powerful phrase, so large as to be almost overwhelming.  We’re kicking off eTail Canada 2019 by breaking down this ideal into digestible, actionable insights and this as our focus: what are companies trying that is outside their comfort zone to increase sales?  Delve into company makeovers, test and learn, and clashing perspectives on which way to go on everything from actual personalization to delivery – it’s an exciting time to be in retail!

8:00 am - 8:40 am Continental Breakfast & Registration

8:40 am - 8:45 am Welcome Remarks and Icebreaker

Krishna Patel - Program Director, eTail Canada
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Krishna Patel

Program Director
eTail Canada

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Ann-Marie McIntosh

Managing Director - Marketing & Corporate Communications
FedEx Express Canada

9:00 am - 9:20 am Keynote | Omni-Channel As A Universal Application of Digital Strategy

Don Romano - President and CEO, Hyundai Canada
Kick off your eTail Canada experience with a look at how a global retail juggernaut is leading the charge to the next level of e-commerce.  Join Lee as he shares how Alibaba, the biggest online marketplace in the world, has escaped the confines of the digital environment to upend the physical retail experience.  
 
·         The viral expansion on online marketplaces
·         The bedrock of your business must be understanding your customer
·         Where will retail be in 2, 5, 10 years?
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Don Romano

President and CEO
Hyundai Canada


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Don Romano

President and CEO
Hyundai Canada


Are you shipping out of store or warehouse or out of 3PL or none of the above?  Odds are you don’t think your approach is perfect, and are wondering, is there something other people are doing that you could learn from?  Here’s a chance to get down into the pros and cons of how folks are choosing to get product to customers as quickly and cost effectively as possible.

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Ann-Marie McIntosh

Managing Director - Marketing & Corporate Communications
FedEx Express Canada

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Tara Conway

VP, Omni-Channel and Customer Care
The Source

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Marie Eve Prevost

Co-founder and CEO
MissFresh

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Peter van Stolk

CEO
SPUD.ca


10:20 am - 11:00 am I Like It a Latte: eTail Expo Hall Grand Opening with Specialty Coffee Barista Cart & Networking Break


11:00 am - 11:20 am Keynote | Innovate or Die - How Do We Go Beyond E-Comm to Reinvent Ourselves?

Frederick Lecoq - Vice President, Marketing & eCommerce, Golf Town
We all know there’s a need in retail for constant reinvention, that the chase for innovation is never ending.  But there’s no need to wait for a complete overhaul of your business.  Innovation can be piecemeal, and small changes can yield significant returns.  Frederick will share six strategies he think every company can choose from, and focus on, as the first step in working to survive in the rapidly changing retail landscape.
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Frederick Lecoq

Vice President, Marketing & eCommerce
Golf Town

11:20 am - 11:40 am Keynote | No Time to Waste: Pushing Through Internal and External Dubiousness to Achieve Sweeping, Transformative Change

Krista Collinson - VP E-Commerce Merchandising, Walmart Canada
  • Engaging stakeholders in every part of the process from manufacturing to internal staff to shipping partners
  • Celebrating incremental improvements versus expecting perfection overnight 

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Krista Collinson

VP E-Commerce Merchandising
Walmart Canada


11:20 am - 11:40 am Keynote | A Simple Twist of Options | How Conversion Rates Are Impacted When Your Customer Feels Like They Don’t Have to Pay In Full Immediately

Wayne Pommen - President and CEO, PayBright
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Wayne Pommen

President and CEO
PayBright


11:40 am - 12:20 pm Panel (Tonight Show Style) | It’s Not Easy Being Green (The Other Kind of Green) - How Companies Are Growing Their Offerings to Keep Pace with Changes in Perception and Regulation When it Comes to Cannabis

Kristine Owram - Cannabis Reporter Bloomberg News Ray Gracewood - Chief Commercial Officer, Organigram Holdings Dave Bigioni - Chief Commercial Officer, Recreational Cannabis, Canopy Growth Corporation Felicia Snyder - VP Tokyo Smoke Brands, Canopy Growth Corporation
An entirely new retail category has emerged in Canada, and it’s smoking hot.  This session will delve into the nascent opportunities in cannabis as indicated by developments in medical and recreational Government is the only one that can supply medical for now.  Consensus if that the medical side is expected to grow now that the stigma is going away.  We’re thinking about the medical side for us, what would that look like?
  • What do recreational retailers have to say 6 months in?  
  • How are traditional retailers thinking about it? 
  • Making sure the customer is well informed
  • How people are approaching parallel products such as those containing CBD oil

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Kristine Owram

Cannabis Reporter
Bloomberg News

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Ray Gracewood

Chief Commercial Officer
Organigram Holdings

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Dave Bigioni

Chief Commercial Officer, Recreational Cannabis
Canopy Growth Corporation

Felicia Snyder

VP Tokyo Smoke Brands
Canopy Growth Corporation

12:20 pm - 1:20 pm Lunch for All Attendees in The King Street Social Restaurant

Problem Solving Workshop |Social

1:20 pm - 2:10 pm You’ve Got to Show Me Love: Approaches for Nurturing Your Affiliates and Influencer Relationships

Nancy Modrcin - Vice President, Marketing, Metro Inc. Liz Ridout - VP, Digital & eCommerce, Spinrite Yarns
Affiliate marketing is proving to be a powerful tool when it comes to visibility, acquisition, sales, customer retention and loyalty.   Taking a proactive approach to mobilizing what can effectively be an external salesforce can help your company leverage the power of social media while staying on brand.  This discussion will go beyond the superficial “here is x dollars for a post” transaction that has lost the impact it once had to a more nuanced, and dare we say, satisfying approach to working with these  fab fresh voices.
  • Picking your influencers with an eye to ensuring they are on theme
  • Ex. Amazon affiliates can create their own stores
  • It’s about more than money – what are companies doing beyond commission to connect with affiliates 
  • Making the approach easier 

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Nancy Modrcin

Vice President, Marketing
Metro Inc.

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Liz Ridout

VP, Digital & eCommerce
Spinrite Yarns

Problem Solving Workshop | International

1:20 pm - 2:10 pm You Should Care Because Singles Day Crushes Black Friday: How Canadian Retailers Can Build Name Recognition and Market Share with Chinese Consumers

Idan Driman - Director of Marketing, Toys R Us Pierre-Paul Larivière - Director – Digital Ecosystem, Cirque du Soleil Entertainment Group
Given the rapid changes in consumer behavior, it’s hard not to feel unsettled.   Why put all your eggs in the Canadian marketplace when there are so many other markets that might also want your eggs?  Like China.  This session will take a look at a great stepping stone towards this behemoth pool of potential new customers.  

  • Meeting expectations for global shipping
  • Which alternate payments are a must for ensuring a smooth check out

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Idan Driman

Director of Marketing
Toys R Us

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Pierre-Paul Larivière

Director – Digital Ecosystem
Cirque du Soleil Entertainment Group

Problem Solving Workshop | In-Store

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Richard Proud

Vice President, Planning, Allocation and Regional Buying
Groupe Dynamite

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Charmaine Classens

Director of Marketing
MEC

2:10 pm - 3:00 pm Problem Solving Workshop (Social)

This session will workshop a topic where technology was applied to turn a challenge into an opportunity.

2:10 pm - 3:00 pm Problem Solving Workshop (International)

This session will workshop a topic where technology was applied to turn a challenge into an opportunity.

2:10 pm - 3:00 pm Problem Solving Workshop (In-Store)

This session will workshop a topic where technology was applied to turn a challenge into an opportunity.
Case Study

3:00 pm - 3:20 pm Transforming a Legacy Loyalty Program Into a Modern Brand

Becky Quanch - Senior Manager, Marketing – Digital, CRM & Culinary, Kraft Heinz Canada
1M daily subscribers?  Check.  Some of the best click through rates in the industry?  Check. 70% of consumers  over 55?  ….Check.  Join Becky as she breaks down Kraft Heinz Canada’s efforts to refocus on younger consumers while staying true to the needs of its core audience.   

  • Challenges faced during full rebrand
  • Lessons learned – what would I tell other brands to keep in mind?
Experimenting with processes to give an established brand more start-up qualities

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Becky Quanch

Senior Manager, Marketing – Digital, CRM & Culinary
Kraft Heinz Canada

Case Study

3:00 pm - 3:20 pm Ramping Up with Amazon: Experimenting with Retail Insights to Drive Rapid Growth

Erin McKeever - Senior Strategist, Digital Engagement, Nestlé Purina PetCare
  • Retail display 
  • Organic placements
  • Search  
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Erin McKeever

Senior Strategist, Digital Engagement
Nestlé Purina PetCare

Case Study

3:00 pm - 3:20 pm Total Makeover: We’re Going from Omni-Channel to Pureplay Subscription

Kristy Wieber - Co-Founder & President, Rent Frock Repeat
Join Kristy as she shares a behind the scenes look into the decision making process that accompanied completely changing her business model.

  • Factors for consideration when looking at tech and logistical changes
  • Shedding major aspects of the business like brick and mortar locations
  • Looking back, what were the biggest challenges and pitfalls?
  • Progress to date and what’s next

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Kristy Wieber

Co-Founder & President
Rent Frock Repeat

3:20 pm - 4:00 pm Refreshment Break & Networking in the eTail Expo Hall

Roundtables |A highlight of eTail Canada, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session.  We know things have gotten noisy in past years (lots of great conversations!) so this year we are splitting the roundtables between rooms and organizing them by theme.

4:00 pm - 5:00 pm Fulfillment Solutions

1. “Leveraging a Mix of Stores and Distribution Centers to Maximize Product Availability and Fulfillment Speed”

2. “Improving Customer Experience in Your Fulfilment Process”

3.  “Exploring Alternative Fulfilment Models”


4:00 pm - 5:00 pm When it comes to social, where is audience X?

4. “Leveraging Pinterest for Visibility, Acquisition, Sales, and More”

5. “Is Anyone Using Instagram for More Than Brand Awareness?”

6. “How to Invest and Get Better ROI on Facebook”

7. “Cost Effective Ways to Leverage YouTube”
8. “How Conversion Rates Are Impacted When Your Customer Feels Like They Don’t Have to Pay In Full Immediately”
led by Wayne Pommen, President & CEO, PayBright

9. “How We Made Our Website More Customer Friendly on the Front and Back Ends”
led by Marina Negoescu, Team Leader E-commerce & Customer Service, Dollarama

10. “How We Boosted Customer Engagement and Loyalty with E-Mail”
led by Maggie Bettinson,Country Manager, Canada, Return Path

11. “Positioning  Ecommerce and Online Financing for Generation Z”
  led by Paul Cyr, AVP of Online Channel, Flexiti

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Wayne Pommen

President and CEO
PayBright

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Marina Negoescu

Team Leader E-commerce & Customer Service
Dollarama

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Maggie Bettinson

Country Manager, Canada
Return Path

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Paul Cyr

AVP of Online Channel
Flexiti

5:00 pm - 6:30 pm Welcome Party