eTail Canada 2017

May 16-May 18, 2017

Hyatt Regency Toronto, ON

1-888-482-6012

Borderless Commerce And Beyond

08:15 AM - 08:55 AM Continental Breakfast & Registration For All Attendees In The Solutions Lounge

Welcome to Day 1 of eTail Canada!

08:55 AM - 09:05 AM Welcome Remarks And Ice Breaker

Megan Kessler, Program Director, eTail Canada

img

Megan Kessler

Program Director
eTail Canada

09:05 AM - 09:20 AM Chairperson’s Opening Remarks

Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

Greg Zakowicz

Senior Commerce Marketing Analyst
Bronto Software

09:20 AM - 09:40 AM What Omni-CX Factors You Need Now

Melanie Teed-Murch, President, Toys R Us and Babies R Us Canada
Melanie oversees the operations and business activities for the company’s Toys”R”Us® and Babies”R”Us® stores and e-commerce channel in Canada She is responsible for the continued growth, profitability and success.

Melanie’s past executive merchandising and operational roles are helping exceed omnisales goals for the company—find out what seamless efficiencies she recommends across channels.

Get tips from Melanie as to how identify emerging omni trends and collaboratively build business goals for marketshare growth

Melanie Teed-Murch

President
Toys R Us and Babies R Us Canada
Retail has changed (and it isn’t going back). With the explosion of choice and information, it’s no longer sufficient to benchmark the best in industry and innovate to where they are now. Take a deep dive into the reality of platforms and how & why you need to get in now. Presented by Joseph Thompson, former GM of Retail at Amazon and currently building the new platform for home improvement as Vice President of Marketing & Growth at BuildDirect.

Joseph Thompson

VP, Marketing & Communications,
BuildDirect Technolgies

10:00 AM - 10:30 AM C-LEVEL PANEL DISCUSSION: Evolving Your Organization…Weekly.

Gillian Stein, CEO, Henry’s Vincent Poirier, CEO, Momzelle
This keynote panel delves into all things omni-channel. Learn how to transform your culture to execute successful omni-channel initiatives, what works, what doesn’t, and what’s coming down the pipeline for leading omni-channel retailers:
• Looking at omni-channel reporting structures for cultural transformation
• Keeping up with and mapping technical changes for the very short term, short term, and long term
• Realistic goals and sales milestones: growing the business and ensuring scalability for success
• Developing an overall data-centric picture of your customer as the foundation for your business strategies

img

Gillian Stein

CEO
Henry’s

Vincent Poirier

CEO
Momzelle

10:30 AM - 10:50 AM Global Perspectives: Adapting Your User Experience Based On Region

Ali El Husseini, Phd., VP, Global Business Development, Overstock.com
• Where eCommerce is booking: which developing countries your business needs to focus on now
• Conducting accurate research and developing KPIs for your global eComm initiatives
• Marking your global footprint: adjusting the digital experience based on region
o What is valued in the different cultures and highlighting that online
o Accurate translations online
o Providing a localized payment method

img

Ali El Husseini, Phd.

VP, Global Business Development
Overstock.com

10:50 AM - 11:30 AM Morning Mimosas & Networking Break In The Solutions Zone

Grab a mimosa and relax with your new eTail friends in the Solutions Zone!

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme for you to learn from. A highlight of eTail Canada, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for retailers.

1. Profitably Delivering On Rising Consumer Expectations

John Auld, Sales Director, Radial

Jessica Gale, Director, eCommerce Operations & Development, Holt Renfrew


2. Personalizing Every Customer’s Path To Purchase: 5 Ways To Adjust To Consumer Preferences In Real Time

Joanne Helm, Sr. Manager, Customer Development, iQmetrix

To keep up with changing shopper preferences, and a growing number of channels, retailers must constantly pivot their approach. It’s no wonder 68% of retailers are focused on improving the customer experience by identifying customers, utilizing customer-facing technology and empowering associates with information in real time.

3. Canadian Consumers And UGC: Study Shows How UGC Influences And Engages Canadian Shoppers

Jim Davidson, Director of Research, TurnTo Networks


4. Creating A Better Post Purchase Customer Experience: Why And How It Matters To Your Business

Patrick Bartlett, Business Development, Lateshipment.com


5. The Harsh New Reality of Omni-Channel: Why So Many Fail to Understand and Implement It
Allan Zander, CEO,
omNovos Omni-Channel Customer Engagement Solutions


In a world where information is available anytime, anywhere, it is no surprise that the concept of omni-channel and its implementation is a key priority for retailers across the globe. However, like so many new technologies, the definition and understanding of what omni-channel customer engagement truly is continues to elude many brands. In this session Allan will provide attendees with a comprehensive overview of omni-channel. As well as insight on how to properly assess business impact, benefits, requirements, and the importance of proper and well-staged professional implementation.


6. Creating Customer Loyalty With Effective Post-Purchase Messaging

Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software


The post-purchase customer experience can often determine whether a customer feels valued and becomes a loyal, repeat customer, or a one-time shopper. As consumer behavior changes, carefully crafting a post-purchase marketing program that reinforces your brand value and meets your customers’ expectations is critical in creating loyalty.


7. What’s Your Tab? Understanding & Improving Gmail Placement
Louis Bucciarelli, Chief Revenue Officer, Return Path


8.
How Canadian Retailers Are Leveraging The Power Of Local

Mario Lemieux, President, DAC Group / Canada

Phillipe Normand, VP Marketing,
La Maison Simons


In today’s market, where you are matters as much as who you are. Join DAC Group / Canada President Mario Lemieux and Phillipe Normand, VP Marketing at La Maison Simons to discuss how successful retailers are localizing their marketing efforts – from local presence management, to custom content and tailored in-store experiences, to drive results.


9. Slice, Dice, And Build: The New Foundation Of Digital Marketing Programs

Shane Black, Senior Account Executive, SourceKnowledge


Do you truly know your customer? This Roundtable analyzes your data needs and challenges, and innovative methods are used for predictive analytics and new prospects. Learn how to turn data into a story for your marketing needs—and unlock data’s potential to create a greater customer interactive experience and lead on path to purchase.


10. Innovative Local Marketing Features Driving Online to Offline Attribution

Lindsay Holesh, Director of Agency Sales North America, SweetIQ

A proliferation of new features have been popping up on search and discovery sites and social media sites that aim to drive attributable consumer actions: features such as being able to order an Uber from a Google Listing or Yelp’s new chat feature that allows customers to chat with a restaurant owner right from Yelp are all serving to build a closed loop digital environment. This roundtable will focus on some of these key features and what you can do as a CMO to begin identifying which features are relevant for your industry and how to track them.


Jessica Gale

Director, eCommerce Operations and Development
Holt Renfrew
img

Greg Zakowicz

Senior Commerce Marketing Analyst
Bronto Software
img

Jim Davidson

Director of Research
TurnTo Networks
img

Marty Yaskowich

VP, Retail Customer Development
iQmetrix
img

Allan Zander

CEO
omNovos Omni-Channel Customer Engagement Solution
img

John Auld

Sales Director
Radial
img

Shane Black

Senior Account Executive
SourceKnowledge

Louis Bucciarelli

Chief Revenue Officer
Return Path
img

Lindsay Holesh

Director of Agency Sales North America
SweetIQ

For All Attendees

12:35 PM - 1:35 PM Lunch In The King Street Social Restaurant

Invitation Only

12:35 PM - 1:35 PM Advisory Board Lunch

Case Study Collective

1:35 PM - 2:15 PM Total Transformation: The Digital And Social Strategies Of Addition Elle

Roslyn Griner, VP, Marketing & Visual Display, Addition Elle at Reitmans
In a little under 5 years, Addition Elle has transformed itself from a traditional brick and mortar plus size retailer to the Omni-Channel Fashion Powerhouse that is on the verge of being a global brand; Addition Elle signed global superstar Ashley Graham , created a lingerie line sold at Nordstrom and Dillard’s, developed blogger collaborations with Nadia Albouhosn, Nicolette Mason, and showcased collections at New York Fashion Week. Their fall F*This campaign generated buzz and broke through the clutter to capitalize on the body positive movement that is underlying the revolution happening in PLUS.

In this session, Roslyn showcases the underlying brand digital and social strategies that led to the incredible social consumer engagement and online performance (representing 13% of total sales):
• Learn about social media strategy for building engagement with Gen X and Millenial targets
• Understand use of traditional and digital media to acquire new customers and drive traffic
• Gain insights to leverage CRM in retention targets and digital communication
• Digitization and monetization of online catalogues

Roslyn Griner

VP, Marketing & Visual Display
Addition Elle at Reitmans
Brands and retailers need a new, collaborative approach to recapture the interest of today’s mobile-powered shopper. Join Tony and Erica as they share results of a trailblazing pilot done with a major retailer in Canada that resets the paradigm of how brands, retailers, and their media partners work together:
• Defining partnership between retailers and brands, and methodology to transform retail together
• Integrating the right kind of capability into the sales process to achieve results
• Measuring data in real-time and having open communication between partners to ensure success for both


Erica Meagher

Key Account Manager – eCommerce
Kimberly-Clark Canada
img

Anthony Long

Global eCommerce Capability Lead
Kimberly-Clark Corp.

Case Study Collective

2:15 PM - 2:55 PM The Brain Has Spoken: The Role of Smartmail Marketing to Grow Your Business

Jennifer Campbell, General Manager, Influencer Marketing, Canada Post Corporation
Even in this digital age, the human brain, regardless of age, is wired to respond to physical. To get a deeper understanding of the role direct mail plays in the marketing mix, Canada Post commissioned 2 separate neuromarketing research studies...the largest of their kind anywhere. Examining the impact of digital and physical marketing communication on the human brain, Mary will highlight some of the key learning from these studies to help ecommerce leaders:
• Understand the roles of physical and digital marketing channels, and the impact they have on brand awareness, perception, and sales.
• Learn how to effectively integrate physical and digital marketing channels to ensure effective omnichannel marketing.
• See how other eTailers have successfully increased their customer base, and grown their business, by including physical in their marketing mix

img

Jennifer Campbell

General Manager, Influencer Marketing
Canada Post Corporation

Case Study Collective

2:15 PM - 2:55 PM Personalizing Every Customer’s Path To Purchase: 5 Ways To Adjust To Consumer Preferences In Real Time

Marty Yaskowich, VP, Retail Customer Development, iQmetrix
To keep up with changing shopper preferences, and a growing number of channels, retailers must constantly pivot their approach. It’s no wonder 68% of retailers are focused on improving the customer experience by identifying customers, utilizing customer-facing technology and empowering associates with information in real time.

This session will show retailers how to adjust to consumer preferences by diving into:
• Actionable analytics,
• Behavioral data,
• Endless aisle inventory,
• Payment process, and
• Satisfaction surveys and messages.

Deliver the right messaging at the right time and place in order to provide personalized, 1:1 experiences that will delight every shopper during every shopping journey.

img

Marty Yaskowich

VP, Retail Customer Development
iQmetrix

2:55 PM - 3:35 PM Artisanal Coffee And Networking Break In The Solutions Zone

Track A: Secured Cross Border Expansion And Shipping

3:35 PM - 3:45 PM Chairperson’s Afternoon Address

Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

img

Greg Zakowicz

Senior Commerce Marketing Analyst
Bronto Software

Track B: Markets And Merchandising

3:35 PM - 3:45 PM Chairperson’s Afternoon Address

Jon Vassallo, Head of Direct Sales, Kijiji

img

Jon Vassallo

Head of Direct Sales
Kijiji

Track A: Secured Cross Border Expansion And Shipping

3:45 PM - 3:50 PM Open Mic: What Do You Want To Learn?

Lead by the Chair, this is an open mic about challenges attendees want to address in the themed track. Be sure to meet-up after with someone in the room who has an idea to solve it!

Track B: Markets And Merchandising

3:45 PM - 3:50 PM Open Mic: What Do You Want To Learn?

Lead by the Chair, this is an open mic about challenges attendees want to address in the themed track. Be sure to meet-up after with someone in the room who has an idea to solve it!

Track A: Secured Cross Border Expansion And Shipping

3:50 PM - 4:10 PM Canada Is Not The 51st State: Managing Your Canada Business From The US

Jose Lustre, Senior Director, Strategic Initiatives, Beachbody
Expanding to Canada is an aspiration for many US companies. Those who’ve taken that step have found surprising distinctions between the two markets. These differences remain throughout the life of the business and continually present challenges and opportunities for those tasked with managing from south of the border. In this session, Jose discusses lessons learned from a US-based perspective, which can be tips for any company to expand into any country:
• Managing costs and pricing with currency fluctuations
• Addressing the Canadian consumer palate
• Increasing company attention and key stakeholder buy-in on a growing market

Jose Lustre

Senior Director, Strategic Initiatives
Beachbody

Track B: Markets And Merchandising

3:50 PM - 4:10 PM It’s All In The Details To Drive The Buy

Erin McKeever, Senior Engagement Strategist & Creative Lead, Nestle S.A.
• Showcasing the details of products:
o Curated descriptions of style and craftsmanship
o Magnifying technology to zoom on product
o Augmented Reality
o Animation of products to make them pop and delight
• Moving marketing beyond the product: immersing the customer in your brand’s lifestyle
• Implementing online customer service on necessary touch points to interject a human experience
• Creating an algorithm for a frequent shopper that emulates a personal shopping experience

Erin McKeever

Senior Engagement Strategist & Creative Lead
Nestle S.A.

Track A: Secured Cross Border Expansion And Shipping

4:10 PM - 4:30 PM BEYOND CANADA`S BORDERS: Exploring The/Your Cross-Border eCommerce Opportunity

According to Forrester Research, worldwide B2C cross-border ecommerce will reach $424 billion by 2021. As the world’s population rapidly become better e-shoppers, industry experts predict that global cross-border ecommerce will explode soon. As the world realizes what we already know about quality Canadian goods and services, are you ready to deliver and provide them an experience that keeps them coming back for more? No other parcel delivery provider knows this better than Canada Post. That is why we offer cross-border solutions to make global e-commerce easier and more profitable for our customers. Don’t let fear of cross-border ecommerce hold back your business.
Attend this session to learn:
• Exclusive insights and trends for U.S and international ecommerce
• Why cross-border shipping is easier than you think
• Key questions you should ask your parcel shipping supplier to avoid hidden costs and other surprises

Track B: Markets And Merchandising

4:10 PM - 4:30 PM Beyond Borders – How to Take Your Retail Business Global

Andrea Stairs, Managing Director, eBay Canada
Given today’s competitive retail landscape, combined with our country’s market size, the reality for Canadian businesses looking to materially scale is that they need to look beyond Canadian borders. For two decades, eBay has been enabling global commerce for business of all shapes and sizes. Hear from Andrea Stairs, managing director of eBay Canada, on why Canadian retailers need to think globally and how ecommerce is creating international opportunities like never before. During this session, you will:
• Learn how e-commerce enables Canadian businesses of all sizes to tap into global markets
• Gain key insights on the benefits of cross-border trade for retailers
• Increase your understanding of “go-global” strategies from different case study examples

img

Andrea Stairs

Managing Director
eBay Canada

Track A: Secured Cross Border Expansion And Shipping

4:30 PM - 5:00 PM PANEL DISCUSSION: Taking Flight: International Expansion Of Your eCommerce Site

Jose Lustre, Senior Director, Strategic Initiatives, Beachbody Thomas Amendola, US and Canada eCommerce Manager, Moleskine Amanda Bourlier, Senior Research Analyst, Euromonitor International
Consumers in many markets can’t get the things they want domestically and this presents a significant opportunity for eCommerce centric retailers. However, these retailers face huge hurdles around international pricing, logistics and fulfillment. Our panelists will explain why there has never been a better time to start thinking about your international eCommerce strategy and share lessons on how they overcame their own global barriers:
• Identifying cultural differences in different regions
• Localizing your eCommerce site with different languages as needed
• Analyzing international expansion challenges:
o Creating a global CRM database
o Disconnect with pricing and properly accounting for duty and International shipping
o Monitoring inventory to ensure seasonality and culture
o Logistics, delivery and fulfillment
o Building multi-location warehousing for fulfillment

Jose Lustre

Senior Director, Strategic Initiatives
Beachbody

Thomas Amendola

US and Canada eCommerce Manager
Moleskine
img

Amanda Bourlier

Senior Research Analyst
Euromonitor International
For your business to thrive, you must have frictionless commerce across selling vehicles. Inventory across channels must be visible, unified commerce. The executives on this panel discuss how to lay the groundwork for their omni-projects, and ensure all inventory is centralized:
• Pushing “buy anywhere/ship anywhere” initiatives at the top of your eCommerce initiatives
• Assessing which technologies are needed to get the job done
• Harnessing brick and mortar presence to drive unified commerce with store inventory and transaction history
• Assessing eCommerce sales to decipher how much stock is needed per square foot in stores
• Integrating an omni-OMS system: what milestones are needed for successful inventory visibility

Richard Betanzos

Director, eCommerce & Omnichannel
Bentley Leathers Inc.

Patrick Suter

Team Lead Ecommerce
BESTSELLER

Jessica Gale

Director, eCommerce Operations and Development
Holt Renfrew

Track A: Secured Cross Border Expansion And Shipping

5:00 PM - 5:20 PM Immediate Fulfillment: Executing Express Shipping And In-Store Pick-Up

Philippe Chevalier, Director of Supply Chain and Logistics, Bouclair

img

Philippe Chevalier

Director of Supply Chain and Logistics
Bouclair
For your business to thrive, you must have frictionless commerce across selling vehicles. Inventory across channels must be visible, unified commerce. The executives on this panel discuss how to lay the groundwork for their omni-projects, and ensure all inventory is centralized:
• Pushing “buy anywhere/ship anywhere” initiatives at the top of your eCommerce initiatives
• Assessing which technologies are needed to get the job done
• Harnessing brick and mortar presence to drive unified commerce with store inventory and transaction history
• Assessing eCommerce sales to decipher how much stock is needed per square foot in stores
• Integrating an omni-OMS system: what milestones are needed for successful inventory visibility

Richard Betanzos

Director, eCommerce & Omnichannel
Bentley Leathers Inc.

Patrick Suter

Team Lead Ecommerce
BESTSELLER

Jessica Gale

Director, eCommerce Operations and Development
Holt Renfrew

5:20 PM - 6:20 PM Celebrations Of Success Welcome Party In The Solutions Zone

You’re an eCommerce all-star and a “portrait of success;” come mingle at our kick-off party on Day One with your new friends and get a swanky new headshot taken!

6:20 PM - 11:59 PM End Of Day One