eTail Canada 2017

May 16-May 18, 2017

Hyatt Regency Toronto, ON

1-888-482-6012

The Future Of Innovative Retail Is Now

For All Attendees

08:20 AM - 09:05 AM Continental Breakfast & Registration

Invitation Only

08:20 AM - 09:05 AM Women In Retail Breakfast

Post Event Highlights - eTail Canada , , State of Digital Marketing in Canadian Retail, ,
The ladies in the room will be networking and discussing women’s leadership in eCommerce, as well as any topics you’d like to bring up in this closed-door session.

Hosted by: Krista Collinson , VP Logistics, eCommerce and Business Development , Toys R Us Canada and Renee Racine-Kinnear, Principal Experience Designer, OPEN Experience Design

Limited availability- RSVP to Sara.Weissman@wbresearch.com

Post Event Highlights - eTail Canada


img

State of Digital Marketing in Canadian Retail


Invitation Only

08:20 AM - 09:05 AM Rising Stars Breakfast

Do you have a junior eCommerce/Digital/Marketing colleague that is just 2 years out of University? Send them to eTail Canada for the day (gratis!) so they can get exposed to all the latest online trends that boost your business. Nominations to be sent to Megan.Kessler@wbresearch.com


img

Johnny Basto

Director, Email Marketing
Indigo Books & Music Inc.

09:10 AM - 09:30 AM Customer-Generated Innovation: How Really Listening To Our Customers Made Us Go Offline

Contact Us, ,
When Kristy Wieber & Lisa Delorme started Rent frock Repeat in Delorme’s basement, the plan was to be strictly online only. But, when they started really paying attention to what their customers were saying, everything shifted. From starting off in a basement to opening a showroom to a total brand evolution, RfR shifted gears and altered the course of their success. During this session, Kristy will share with you:
• The customer question that triggered the biggest shift in their business plan
• How moving offline brought deeper customer insight and sparked innovation
• Their long-term plan to successfully blend offline and online

Contact Us


09:30 AM - 09:50 AM C-LEVEL CHAT: Revolutionizing The Retail Company Of The Future

eCommerce Returns: From Costly Complication to Competitive Advantage, ,
This session is all about growth - not just turning a profit, but becoming a high growth retail company. Sajjad Hudda takcles ways to balance innovation with profit – knowing that you don’t have to sacrifice one for the other.
• Today’s retail landscape: where are the growth opportunities?
• What are the key elements for innovation in retail today?
• Where do you see growth within your respective vertical?
• Which digital/omni channels are best to invest in for future growth?

img

eCommerce Returns: From Costly Complication to Competitive Advantage


09:50 AM - 10:10 AM Do You Really Know Who Your Email Subscribers Are? Turning Data In Action.

eTail Canada Director's Report, ,
You’re constantly analyzing your email database—but how much do you really know about your subscribers? How are you measuring success? See how Indigo Books & Music Inc. has been turning their powerful data into actionable email programs and touchpoints to further build brand loyalty, awareness, email engagement & sales.

• Analyzing your email database: assessing who the customer is, how they shop, success and engagement metrics
• Using data insights to create programs & targeting that drive desired behaviours that align with your overall business pillars & strategy
• Subscriber Retention: Passive and active ways to re-engage subscribers

img

eTail Canada Director's Report


10:10 AM - 10:30 AM Digitizing The Store: Bringing The Online Experience Omni

Connecting for Action, ,
Surmesur constantly strives to take its award-winning omni-channel customer experience to the next level. The future of retail is here and is nothing short of revolutionary.
• Hear how Surmesur has combined the art of traditional tailoring with ever-evolving technological innovation to provide the ultimate in-store experience.
• Learn the steps the company has taken to extend its reach and reputation through multiple digital channels.
• Gain key insights into the entrepreneurial vision of two brothers who have built Surmesur from a basement start-up to a retail leader with 12 locations across North America in just six years.

img

Connecting for Action


10:30 AM - 11:00 AM Morning Sweets & Networking Break

Track A

11:00 AM - 11:20 AM From Kickstartr To Full Force: Launching A Successful eCommerce Brand

Email Updates, ,
Knix Wear is the leader in active intimate apparel; having launched in 2014 the brand has experienced rapid growth and holds the title for the most funded fashion kickstarter project of all time with over $2M in sales for their 8-in-1 Evolution Bra. A lesson and inspirational story for any brand small or enterprise-wide, hear first hand what it is like to run a leading vertically integrated eCommerce company:
• Funding a start up to be a disruptor: a checklist from wins to pitfalls
• Finding the right partners (manufacturing, importing and logistics)
• Scaling business internationally

Email Updates


Join roundtables on talent management, and have an open conversation to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment

Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company


Melanie Teed-Murch

President
Toys R Us and Babies R Us Canada
img

Mobile Marketing


img

Benchmarking Test


Track A

11:20 AM - 11:50 AM PUREPLAY PANEL DISCUSSION: Footprinting Retail Experiences Of The Future

Download Agenda, , PPC, , Ali El Husseini, Phd., VP, Global Business Development, Overstock.com
While traditional brick and mortar are looking to thrive online, successful pureplays are exploring how to extend their brand. The executives on this panel discuss how building a brand extension is leading to reward, and what creative interactions they are able to yield:
• Why pureplays are moving offline, and what lessons can be learned from their brand extensions
• Looking at new types of small, pop-up like store environments that inhabit creative connections to inspire the customer to buy
• Building interactions versus transactions—what the real payoff can be for any type of retailer

img

Download Agenda


img

PPC


img

Ali El Husseini, Phd.

VP, Global Business Development
Overstock.com
Join roundtables on talent management, and have an open conversations to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment

Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company


Melanie Teed-Murch

President
Toys R Us and Babies R Us Canada
img

Mobile Marketing


img

Benchmarking Test


Track A

11:50 AM - 12:10 PM Responsive Customers: Streamlining The Path To Conversion

Conversion Optimization, ,
Grand & Toy recently enhanced our e-commerce site, grandandtoy.com, using responsive design. With e-commerce as our primary customer engagement touch point, Grand & Toy relies on this platform to drive not only commerce but also engagement and fulfillment across multiple and diverse business segments. During this session, Brad will speak to the key benefits which drove Grand & toy’s decisions to re-launch with responsive design.
• Looking at how responsive allowed Grand & Toy to deliver a best-in-class B2C experience that also fulfills the B2B expectations
• Building an experience that enables us to benefit from better recognition not only from google, but also to formal business engagements (i.e. RFP)
• Aligning the roles of design and development in resourcing what is a significant undertaking
• Taking advantage of a redesign to reduce pages in the conversion path for ordering, account sign-up and administration

Conversion Optimization


Join roundtables on talent management, and have an open conversations to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment

Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company


Melanie Teed-Murch

President
Toys R Us and Babies R Us Canada
img

Mobile Marketing


img

Benchmarking Test


12:10 PM - 1:10 PM Lunch For All Attendees In The King Street Social Restaurant

Track A

1:10 PM - 1:30 PM Increase Direct Sales…But Don’t Upset Retail Partners

Spending Report, ,
In October 2016, Tempur-Pedic completed a replatform and full redesign of its consumer website, aiming to provide both the product education and online shopping experience customers seek in the digital marketplace. Given that most mattress purchases are “highly considered” with long purchase journey and a touch and feel need before buying element, the majority of mattress sales are derived from our vast network of retail partners. Tempurpedic, unlike many other competitive mattress offerings available at retailers, is a MAP (minimum advertised price) pricing model with strict promotional guidelines that must be followed by both our retail partners and our direct channel which is comprised of our website, call center and flagship store locations. This uniformity creates challenges as we look to differentiate and grow our owned channels to remain competitive with an ever-changing consumer shopping dynamic, as well as support and continue to grow our more traditional channel.

During this case study, we’ll talk about:

• Why direct sales may be critical to your company’s longer term success
• The internal challenges of balancing the consumer’s desire for online shopping vs. the educational and “referral” nature of supporting retail partners
• Strategies to increase direct sales while continuing to support the needs of retail partners

img

Spending Report


Track B

1:10 PM - 1:30 PM SMB Business Meet-Ups!

Online Retail Today, ,
Join fellow small but mighty businesses, and have an open conversation to help solve your challenges 1:1!

img

Online Retail Today


Track A

1:30 PM - 2:00 PM PANEL DISCUSSION: Focusing On Usability Testing To Enhance Your Site Experience

Event Highlights: eTail Canada, , eTail Canada Attendee List, , 2014 Canada E-Commerce Spending Report, ,
Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations. They present tactics in today’s test and learn environment by:
• Structuring your tests and determining what resources will be needed to execute them
• Thinking about internal communication around your test results
• Considering ROI from a UX perspective
• Figuring out the best KPIs to measure the results of your tests

Event Highlights: eTail Canada


img

eTail Canada Attendee List


img

2014 Canada E-Commerce Spending Report


Track B

1:30 PM - 2:00 PM SMB Business Meet-Ups!

Online Retail Today, ,
Join fellow small but mighty businesses, and have an open conversation to help solve your challenges 1:1!

img

Online Retail Today


Lead by forward-thinking, risk-taking leaders, these retail executives name 3 things in10-minutes that you need to implement now!

Topic 1: Omni-Channel Tech
Brahm Booth, Digital Commerce Expert

Topic 2: Cutting Edge Content
Shaeleigh Afton, Digital Marketing & eCommerce Manager, GOTSTYLE: The Menswear Store

Topic 3: Micro-Influencer Marketing

Shem Szot, VP of Marketing, Sales and eCommerce, StickerYou.com


img

Stéphane Bérubé

CMO
L''Oréal Canada
img

Canadian Brands' Next Steps Into Omni-Channel Retail


img

Channel Marketing


2:40 PM - 3:40 PM eTail Canada Awards Ceremony

Recognizing the best of the best in Canadian eCommerce!

3:40 PM - 11:59 PM End Of eTail 2017

Live Chat Software