eTail Canada 2017

May 16-May 18, 2017

Hyatt Regency Toronto, ON

1-888-482-6012

The Future Of Innovative Retail Is Now

For All Attendees

08:20 AM - 09:05 AM Continental Breakfast & Registration

The ladies in the room will be networking and discussing women’s leadership in eCommerce, as well as any topics you’d like to bring up in this closed-door session.

Hosted by: Krista Collinson , VP Logistics, eCommerce and Business Development , Toys R Us Canada and Renee Racine-Kinnear, Principal Experience Designer, OPEN Experience Design

Limited availability- RSVP to Sara.Weissman@wbresearch.com

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Krista Collinson

VP Logistics, eCommerce and Business Development
Toys R Us Canada
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Renee Racine-Kinnear

Head of Digital Product Design & UX
Sears Canada

Invitation Only

08:20 AM - 09:05 AM Rising Stars Breakfast

Do you have a junior eCommerce/Digital/Marketing colleague that is just 2 years out of University? Send them to eTail Canada for the day (gratis!) so they can get exposed to all the latest online trends that boost your business. Nominations to be sent to Megan.Kessler@wbresearch.com

09:05 AM - 09:10 AM Welcome Remarks

Megan Kessler, Program Director, eTail Canada

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Megan Kessler

Program Director
eTail Canada

09:10 AM - 09:30 AM Customer-Generated Innovation: How Really Listening To Our Customers Made Us Go Offline

Kristy Wieber, Co-Founder and President, Rent Frock Repeat
When Kristy Wieber & Lisa Delorme started Rent frock Repeat in Delorme’s basement, the plan was to be strictly online only. But, when they started really paying attention to what their customers were saying, everything shifted. From starting off in a basement to opening a showroom to a total brand evolution, RfR shifted gears and altered the course of their success. During this session, Kristy will share with you:
• The customer question that triggered the biggest shift in their business plan
• How moving offline brought deeper customer insight and sparked innovation
• Their long-term plan to successfully blend offline and online

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Kristy Wieber

Co-Founder and President
Rent Frock Repeat

09:30 AM - 09:50 AM C-LEVEL CHAT: Revolutionizing The Retail Company Of The Future

Sajjad Hudda, President, Nygård Retail
This session is all about growth - not just turning a profit, but becoming a high growth retail company. Sajjad Hudda takcles ways to balance innovation with profit – knowing that you don’t have to sacrifice one for the other.
• Today’s retail landscape: where are the growth opportunities?
• What are the key elements for innovation in retail today?
• Where do you see growth within your respective vertical?
• Which digital/omni channels are best to invest in for future growth?

Sajjad Hudda

President
Nygård Retail

09:50 AM - 10:10 AM Do You Really Know Who Your Email Subscribers Are? Turning Data In Action.

Johnny Basto, Director, Email Marketing, Indigo Books & Music Inc.
You’re constantly analyzing your email database—but how much do you really know about your subscribers? How are you measuring success? See how Indigo Books & Music Inc. has been turning their powerful data into actionable email programs and touchpoints to further build brand loyalty, awareness, email engagement & sales.

• Analyzing your email database: assessing who the customer is, how they shop, success and engagement metrics
• Using data insights to create programs & targeting that drive desired behaviours that align with your overall business pillars & strategy
• Subscriber Retention: Passive and active ways to re-engage subscribers

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Johnny Basto

Director, Email Marketing
Indigo Books & Music Inc.

10:10 AM - 10:30 AM Digitizing The Store: Bringing The Online Experience Omni

Vincent Thériault, Co-Founder and Business Development, Surmesur
Surmesur constantly strives to take its award-winning omni-channel customer experience to the next level. The future of retail is here and is nothing short of revolutionary.
• Hear how Surmesur has combined the art of traditional tailoring with ever-evolving technological innovation to provide the ultimate in-store experience.
• Learn the steps the company has taken to extend its reach and reputation through multiple digital channels.
• Gain key insights into the entrepreneurial vision of two brothers who have built Surmesur from a basement start-up to a retail leader with 12 locations across North America in just six years.

Vincent Thériault

Co-Founder and Business Development
Surmesur

10:30 AM - 11:00 AM Morning Sweets & Networking Break

Track A

11:00 AM - 11:20 AM From Kickstartr To Full Force: Launching A Successful eCommerce Brand

Joanna Griffiths, Founder and CEO, Knix Wear Inc
Knix Wear is the leader in active intimate apparel; having launched in 2014 the brand has experienced rapid growth and holds the title for the most funded fashion kickstarter project of all time with over $2M in sales for their 8-in-1 Evolution Bra. A lesson and inspirational story for any brand small or enterprise-wide, hear first hand what it is like to run a leading vertically integrated eCommerce company:
• Funding a start up to be a disruptor: a checklist from wins to pitfalls
• Finding the right partners (manufacturing, importing and logistics)
• Scaling business internationally

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Joanna Griffiths

Founder and CEO
Knix Wear Inc
Join roundtables on talent management, and have an open conversation to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment

Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company


Melissa Mewdell

Marketing Manager
1-800-GOT JUNK
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Celine Tarrant

Manager, Pricing Decision Support
Walmart Canada

Jacqueline Beatty

Director, Talent Acquisition
Hudson Bay Company
While traditional brick and mortar are looking to thrive online, successful pureplays are exploring how to extend their brand. The executives on this panel discuss how building a brand extension is leading to reward, and what creative interactions they are able to yield:
• Why pureplays are moving offline, and what lessons can be learned from their brand extensions
• Looking at new types of small, pop-up like store environments that inhabit creative connections to inspire the customer to buy
• Building interactions versus transactions—what the real payoff can be for any type of retailer

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Scott Adel

Head of Omnichanel
Frank & Oak
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Trisha Lepper

Sr. Specialist, PR & Partnerships
Etsy Canada
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Asif Khan

Founder & President
Location Based Marketing Association
Join roundtables on talent management, and have an open conversations to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment

Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company


Melissa Mewdell

Marketing Manager
1-800-GOT JUNK
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Celine Tarrant

Manager, Pricing Decision Support
Walmart Canada

Jacqueline Beatty

Director, Talent Acquisition
Hudson Bay Company

Track A

11:50 AM - 12:10 PM Responsive Customers: Streamlining The Path To Conversion

Brad Davies, Director, eCommerce, Grand & Toy (An Office Depot Company)
Grand & Toy recently enhanced our e-commerce site, grandandtoy.com, using responsive design. With e-commerce as our primary customer engagement touch point, Grand & Toy relies on this platform to drive not only commerce but also engagement and fulfillment across multiple and diverse business segments. During this session, Brad will speak to the key benefits which drove Grand & toy’s decisions to re-launch with responsive design.
• Looking at how responsive allowed Grand & Toy to deliver a best-in-class B2C experience that also fulfills the B2B expectations
• Building an experience that enables us to benefit from better recognition not only from google, but also to formal business engagements (i.e. RFP)
• Aligning the roles of design and development in resourcing what is a significant undertaking
• Taking advantage of a redesign to reduce pages in the conversion path for ordering, account sign-up and administration

Brad Davies

Director, eCommerce
Grand & Toy (An Office Depot Company)
Join roundtables on talent management, and have an open conversations to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment

Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company


Melissa Mewdell

Marketing Manager
1-800-GOT JUNK
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Celine Tarrant

Manager, Pricing Decision Support
Walmart Canada

Jacqueline Beatty

Director, Talent Acquisition
Hudson Bay Company

12:10 PM - 1:10 PM Lunch For All Attendees In The King Street Social Restaurant

Track A

1:10 PM - 1:30 PM Increase Direct Sales…But Don’t Upset Retail Partners

Amy McSharry, Sr Product Manager, Digital Experience, TEMPUR+SEALY INTERNATIONAL
In October 2016, Tempur-Pedic completed a replatform and full redesign of its consumer website, aiming to provide both the product education and online shopping experience customers seek in the digital marketplace. Given that most mattress purchases are “highly considered” with long purchase journey and a touch and feel need before buying element, the majority of mattress sales are derived from our vast network of retail partners. Tempurpedic, unlike many other competitive mattress offerings available at retailers, is a MAP (minimum advertised price) pricing model with strict promotional guidelines that must be followed by both our retail partners and our direct channel which is comprised of our website, call center and flagship store locations. This uniformity creates challenges as we look to differentiate and grow our owned channels to remain competitive with an ever-changing consumer shopping dynamic, as well as support and continue to grow our more traditional channel.

During this case study, we’ll talk about:

• Why direct sales may be critical to your company’s longer term success
• The internal challenges of balancing the consumer’s desire for online shopping vs. the educational and “referral” nature of supporting retail partners
• Strategies to increase direct sales while continuing to support the needs of retail partners

Amy McSharry

Sr Product Manager, Digital Experience
TEMPUR+SEALY INTERNATIONAL

Track B

1:10 PM - 1:30 PM SMB Business Meet-Ups!

David Nagy, Entrepreneur, Online Marketer, Live Out There
Join fellow small but mighty businesses, and have an open conversation to help solve your challenges 1:1!

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David Nagy

Entrepreneur, Online Marketer
Live Out There
Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations. They present tactics in today’s test and learn environment by:
• Structuring your tests and determining what resources will be needed to execute them
• Thinking about internal communication around your test results
• Considering ROI from a UX perspective
• Figuring out the best KPIs to measure the results of your tests

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Tanbir Grover

Senior Director, eCommerce
Lowe’s Canada

Indar Chanicka

Director, eCommerce, Canada
The Body Shop (A L'Oréal Group Company)

Mike Moussa

AVP, eCommerce
FGL Sports

Track B

1:30 PM - 2:00 PM SMB Business Meet-Ups!

David Nagy, Entrepreneur, Online Marketer, Live Out There
Join fellow small but mighty businesses, and have an open conversation to help solve your challenges 1:1!

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David Nagy

Entrepreneur, Online Marketer
Live Out There
Lead by forward-thinking, risk-taking leaders, these retail executives name 3 things in10-minutes that you need to implement now!

Topic 1: Omni-Channel Tech
Brahm Booth, Digital Commerce Expert

Topic 2: Cutting Edge Content
Shaeleigh Afton, Digital Marketing & eCommerce Manager, GOTSTYLE: The Menswear Store

Topic 3: Micro-Influencer Marketing

Shem Szot, VP of Marketing, Sales and eCommerce, StickerYou.com


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Shem Szot

VP Marketing, Sales & eCommerce
StickerYou

Brahm Booth

Director, Digital Commerce Strategy
YM INC
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Shaeleigh Afton

Digital Marketing & E Commerce Manager
GOTSTYLE: The Menswear Store

2:40 PM - 3:40 PM eTail Canada Awards Ceremony

Recognizing the best of the best in Canadian eCommerce!

3:40 PM - 11:59 PM End Of eTail 2017