Krista Kerth

Director of Marketing & eCommerce Experience Swimco

Krista has been a marketer for over 16 years. She currently heads the marketing team for Swimco, a 44 year old Canadian swimwear retailer. Prior to Swimco, she held a key role with FYidoctors, a national optometry company where a huge focus was patient experience.

Krista, and her team, have recently undergone a brand transition for Swimco with a huge focus on body confidence. Being beautiful isn’t about how you look, it’s about how you live. They are working to transform what it means to be a swimsuit model through using real people with really aspirational lives that are relatable. The team is focused on all customer touchpoints, but heavily focused on Instagram and a new eCommerce platform.