Nicole has been a passionate marketer for over 13 years, starting her career at Hudson’s Bay Company in 2008. After working on traditional marketing for the Zellers brand, she moved over to the digital team and helped launch theBay.com in 2011. She launched the initial SEM, SEO, Display and Affiliate programs for theBay.com and fell in love with digital marketing in the process. From there she joined Kobo and drove customer acquisition through mobile and social channels. Nicole shifted gears and joined the travel industry at itravel2000, where she was the Director of Marketing and oversaw both traditional and digital marketing. She’s most proud of the social media strategy she implemented there and the success that it saw. Nicole is currently the Director of Marketing for Elte, a luxury furniture and home décor retailer in Toronto.