Shalina Sayani

Shalina is a digital marketer with over 10 years of experience in the retail industry. She has held positions at Canadian Tire, Pet Valu and most recently Lowe’s Canada. Originally hired at Lowe’s to launch their social media strategy from scratch, she has taken on increasing responsibility within the eCommerce team over time. She has managed Paid Search, SEO, Social Media, Content, Email, Loyalty Marketing, Product Reviews, Influencer/Blogger Programs and Mobile Strategy. She now provides leadership on the Lowe’s eCommerce team as the Director of Online Content & Promotions. She has a passion for learning, sharing her knowledge and loves all things digital.