eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Audrey Gauthier
Audrey Gauthier Marketing Director Genesco
After earning a masters in business, Audrey began her career in Ecommerce at La Vie En Rose. She joined the ALDO Group in 2013 as the Ecommerce Manager for their Little Burgundy division. Her omni-channel vision allowed her to quickly rise to the role of Marketing and Ecommerce Director in 2015, overseeing both digital and brick-and-mortar marketing, as well as managing a team of designers. She now works for Genesco who acquired the Little Burgundy division in December 2015.

Day Two: Navigating Marketing Touchpoints Across Platforms

2:00 PM PANEL DISCUSSION: Best In Class Design For Best Conversion

Constantlycaptivating your customer means having a fresh brand look. But when do you knowit is time to invest time and dollars to design your desktop and mobile site?How are you deciphering what aspects of the site works and which do not? Theleaders on this panel present tactics to for best design to lead to topconversion:

• When it’s time to redesign your website, what should you consider and why

  o Mobile vs. desktop: assessing which device is best for your site design
• Implementing multi-variate testing  to measure conversion impact by device
• Boosting your traffic, search rankings and sales with minimum back-end headache
• Testing at scale, tracking guest response and making constant adjustments along the way