15 - 17 May, 2018
Hyatt Regency Toronto, ON
General Manager, Softlines
Andrew Turner is the General Manager for Amazon Canada’s Softlines business, with executive responsibility for the overall management, operation, and growth of product categories including clothing, shoes, jewelry, watches and luggage.
Andrew has been with Amazon for three years, joining after seven years at Eddie Bauer, where he led the product creation teams for all outerwear, activewear, and gear, including the launch of First Ascent, a high-performance line of technical apparel and gear for mountaineering and skiing. Before Eddie Bauer, Andrew founded Workshop Shirt Company, an online and direct-seller of custom-made men’s dress shirts, and he began his career at Bain & Company, a strategy consulting firm.
Originally from Chicago (and a die-hard Cubs and Blackhawks fan), Andrew holds an MBA from Stanford’s Graduate School of Business and a Bachelors with Distinction in Economics and English Language & Literature from the University of Michigan.
Chief Marketing Officer
Mountain Equipment Co-Op
Anne joined MEC as Chief Marketing Officer in January 2013 and is responsible for marketing, communications, community investment and brand engagement strategies. Anne supports the ongoing evolution of the iconic MEC brand, extending MEC's unique retail offering to a growing number of members and inspiring Canadians to lead active lifestyles outside.
Anne has over 20 years of experience in marketing communications, starting at Harlequin Enterprises, where she became passionate about direct to consumer marketing and e-commerce. Anne joined INTRAWEST to develop their customer relationship marketing capabilities across North America, and then moved to Singapore, where she worked with Interbrand, as the Director of Brand Strategy for South East Asia. Following her years overseas, Anne is now treasuring her time at home in Vancouver, and is introducing her two daughters to outdoor fun in the nearby parks, mountains, and ocean.
Nicole Tapscott is General Manager of Casper, Canada. She leads the growth strategy of Casper's largest market outside of the US, splitting her time between Casper's headquarters in New York City and her hometown, Toronto.
Prior to joining Casper, Nicole was Director of Partnership Marketing at Relationship Science, and Head of New Media and Collaborative Platforms at the World Economic Forum. She began her career consulting to major retail organizations at Accenture, and led international teams to identify new partnerships and marketing opportunities in lead generation, customer retention, and community engagement.
In 2012, Nicole received her MBA from INSEAD.
Vice President, Store Development & Design
Director of Digital Marketing
Hudson Bay Company
Responsible for the management and development of the Digital Marketing Site Content team that is responsible for the onsite marketing cadence, reporting, and execution for thebay.com and labaie.com.
Acts as a key partner for cross-functional teams across the organization including, but not limited to all Buying, Merchandising, Creative, IT, Integrated Marketing, Customer Insights, Public Relations.
Partner with Senior Director of Marketing, SVP of creative and merchant teams to plan the website roadmap, editorial plans, promotional cadence, and social media integration. In partnership with Integrated Marketing team, drive omni-channel support for key vendors, working cross-functionally on gathering all vendor specific information as well as working with broader marketing team on creative ideas and opportunities.
Senior Director, e-Commerce and Advertising
The Home Depot Canada
Andrew Go joined The Home Depot Canada in 2016 as Director, e-Commerce and was recently promoted to Senior Director, e-Commerce and Advertising. In this role, Andrew is responsible for overseeing and developing the company’s e-commerce platform, which also includes leading the strategic vision of the interconnected customer experience, data analytics, and digital marketing.
Andrew is an accomplished executive operator who possesses a unique mix of strategic, operating, and entrepreneurial skills, which were refined in Toronto, London, and Mumbai. He has cultivated expertise in building new business and empowering multi-disciplinary teams to innovate and deliver results. Prior to joining The Home Depot Canada, Andrew was the Vice President, Strategic Initiatives for the Star Media Group, as well as Vice President, Digital Commerce for Metroland Media Group.
Andrew holds an MBA from the Schulich School of Business, and continues to be involved with the school as an Alumni Mentor. His community involvement also includes serving as a director on the board of the Nikkei Voice, and as a Strategic Business Advisor at the Ryerson DMZ. Andrew is also an advisor for two innovative startups, Avocare.ca and SkinskoolBeauty.com, both of which provide elevated user experiences in digital health and beauty industries respectively.
Vice President, Marketing & eCommerce
Genesco (Little Burgundy Division)
Best Buy Canada
As Director of Retail eCommerce for Best Buy Canada, Brendan oversees the development and optimization of all aspects of the customer merchandising experience on Best Buy’s online platforms.
Having joined the company in 2014, Brendan brings with him over 10 years of retail experience, half of those as Director of Operations at the Brick, where he was responsible for overall store execution and merchandising. Brendan then took on the role of Director of Digital/eCommerce, where he was accountable for achieving online growth and profitability targets by focusing on category development, optimization of the site wide path to purchase, and overall digital strategy.
Brendan’s breadth of knowledge from both the physical and digital environments, passion for omnichannel retail, and ability to lead and inspire high performing, collaborative teams has contributed to the advancement and success of Best Buy’s Total Retail approach to providing customers a seamless experience, regardless of how they choose to shop.
Vice President, Principal Analyst – Digital Business Strategy
Brendan serves digital business strategy professionals through his work at Forrester. He is an expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also an authority on technology developments that affect both online and offline commerce industries, as well as vendors that help deliver today's leading strategies and tactics in digital excellence.
In his research, Brendan covers such consumer-oriented, cross-vertical topics as eCommerce trends, personalization, omnichannel, customer experience management best practices, engagement strategies, and conversion optimization. Brendan applies this knowledge to numerous industries and spends most of his time consulting with companies that are at the forefront of dealing with digital disruption.
In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.
Carly joined Well.ca in January 2017 as the Director of Marketing. She leads the content & community strategy, which spans blogs, videos, social media, and influencer and expert partnerships, and more. She also spearheads several other strategic projects including services, subscriptions, and brand partnerships. Last year, she redesigned and oversaw Well.ca’s Sherway Gardens pop-up store and evaluated several other bricks & mortar locations and concepts.
Prior to joining Well.ca, Carly worked as a consultant at McKinsey & Company where she helped retail clients define and execute transformative strategies. She holds an MBA from Rotman School of Management at the University of Toronto.
Head of Marketing & eCommerce
Catherine Laporte joined the DAVIDsTEA team as Head of Marketing in August 2016.As such, she oversees the departments of Marketing, Public Relations, Field Marketing, Design, E-commerce, and Social Media, all while ensuring that the company’s strategic objectives are conveyed through the content marketing strategy. She continuously strives to improve brand and product awareness, to stimulatecustomer acquisition and to ensure brand consistency throughout all contact points. Formerly, she was Director of Marketing at Luxury Retreats. A brand image specialist, she has built a strong expertise in the retail industry in North America and in the United Kingdom.
Catherine holds a Bachelor’s degree in Communications with a specialization in Marketing from the John Molson School of Business at Concordia University. She started her career within the ALDO Group as a salesperson at an ALDO store and then quickly moved up the echelons by working in various marketing and management positions at the ALDO Group head office. Working in these positions allowed her to familiarize herself with all banners and to work on major projects such as the launch of both Locale and Little Burgundy in Canada, the development of Spring and Espace Little Burgundy’s magazines and the successful collaboration with the Canadian online retailer Frank + Oak.
Recognized for her creativity and her leadership, Catherine is also actively involved in the Montreal community as a member of the Young Associates of Montreal Opera.
National Director, Retail Leasing
In Alanna's current role, as National Director, Retail Leasing, for Canada, under the Real Estate Management Services Group (REMS), she is responsible for overseeing all aspects of the retail leasing program for REMS' clients. Alanna's provides strategic leadership to the retail portfolio.
Alanna brings over 20 years of focused retail leasing experience to Colliers International. She provides long-term strategic planning to retail leasing and knowledgeable direction for new development projects including working with construction project teams, overseeing tenant renewals, and developing relationships with retailers and brokers alike. Alanna also provides for business growth and expansion approaches to retailers on a multi-market level and assists in their understanding of an ever changing retail landscape.
Her strategy identifies current market and property conditions in order to value add through repositioning, re-leasing, re-development, management and marketing.
Alanna is well experienced in a variety of retail assets; lifestyle, enclosed, community neighbourhood plazas, mixed use (retail/residential, retail/office) and power centers
Her previous experience also includes acting as Property Manager of more than 2 million square feet of a mixed asset portfolio.
Director, Human Resources
Best Buy Canada
Vice President, Omnichannel & Online Grocery
Daryl started his career with Walmart Canada in 1995 as a store associate, and has been a student of retail ever since. In 2003, he was promoted to Store Manager and later progressed to hold many single and multi-unit operational roles. In February 2016, Daryl transitioned to the eCommerce business unit in the role of Vice-President, Omni Channel and Online Grocery. He is currently responsible for advancing Walmart Canada’s digital efforts in the omni-channel space, as well as leading the team to develop and deploy the Online Grocery business across Canada. Daryl’s team has been responsible for innovations such as urban hub and spoke, mobile check-in, co-branded pickup and crowd-sourced home delivery. He also leads Walmart Canada’s eCommerce acceleration strategy.
Daryl is proud to have served in the Canadian Forces Reserve. He held the role of Infantry Sergeant and retired after 11 years. He recently served for 3 years as President of the Lorne Scots Regimental Association and now sits on the Board of Directors of the Juno Beach Centre. Daryl earned his Masters of Business Administration in Executive Management at Royal Roads University in 2014.
Head of Marketing
Duane Gibson CEO and Co-Founder of Gibbys Electronic Supermarket has not only been adapting to a rapid, everchanging environment but has lead the Digital E-Commerce age by taking an individual family owned and operated store and putting it on the map coast to coast across Canada. Seamlessly working alongside top E-Commerce players including Amazon and Newegg. Gibbys Electronic Supermarket is known for its informative salesmanship and deep discounts on Home Audio Electronics for consumers.
Senior Strategist, Digital Engagement
Nestlé Purina PetCare
Erin has spent the last decade immersed in all things digital, a passion she currently funnels into her job leading the in-house digital communications agency, HyperLab, at Nestle Purina Canada, and which recently earned her a spot on Marketing Magazine’s Top 30 Under 30.
As a strategic planner with a focus on digital & emerging channels, her experience includes technology, creative & content, user experience, research & data science, media, PR, shopper marketing, and more. She has worked on major brands and at top agencies with clients across CPG, Media & Entertainment, Health & Beauty, Non-Profit, B2B, Financial Services, Retail, QSR, and Healthcare. Her diverse experience across categories and capabilities allows her to bring a unique perspective to her work that embraces today’s omnichannel world by viewing consumer behavior, technology, creative and data holistically.
When she’s not working, she can be found researching and testing the latest technology and gadgets, following her artistic passions through photography, video and writing, or simply spending time with friends and family. She is a self-proclaimed Netflixaholic, and loves to read blogs, online magazines, and scroll endlessly through Instagram.
Senior Vice President, Real Estate & Construction
A longstanding Cineplex executive, Fab Stanghieri is the Executive Vice President and General Manager, Cineplex Digital Media (CDM), a division of Cineplex. He is responsible for defining and executing the strategic direction of CDM, and leading the company’s focus on delivering its objectives to capitalize on the rapid growth of the digital-out-of-home industry, through the development of innovative products and solutions to new and existing customers, and through expansion into international markets.
Mr. Stanghieri has been part of CDM’s senior leadership team for seven years, most recently as the Senior Vice President, Business Development, Account Services and Marketing and prior to that was General Manager of Cineplex Digital Solutions before it became part CDM.
Since 1996, Mr. Stanghieri has grown his over 20 year career at Cineplex through various roles ranging from Business Development to Real Estate, most recently as Senior Vice President, Real Estate and Construction since January 2011, responsible for managing all aspects of corporate real estate and development, including the new theatre builds, acquisitions, dispositions, expansions, renovations, and lease administration.
Mr. Stanghieri is a member of the board of directors for the Motion Picture Theatre Association of Canada, the National Association of Theatre Owners, the International Council of Shopping Centers and the Digital Place Based Advertising Association.
VP, Consulting Services & Managing Director, Toronto
Vice President, Marketing & eCommerce
Frederick has joined Golf Town as Vice President of Marketing and eCommerce, to turn the brand around by elevating its digital footprint and creating an interconnected retail landscape that allows eCommerce to successfully coexist with brick and mortar. From designing and implementing a cutting-edge omni-channel plan to enhancing Golf Town’s digital presence, Frederick applies an innovative approach to building emotional connections with customers.
Before engaging in the journey to establish Golf Town Ltd.’s brand as Canada’s home of golf, Frederick led the Sport Chek digital marketing and eCommerce transformation as SVP of Marketing within the Canadian Tire Corporation. He also brought forward ground-breaking digital change with the launch of Canada’s first digital flyer program with Facebook and rollout of several eCommerce sites for the FGL and Marks banners (Sport Chek, Sports Experts, Atmosphere, Marks).
For over 15 years, Frederick has influenced top organizations in roles such as Vice President for Global Brand Marketing & Digital Strategy at LG Electronics Corp in Seoul, Marketing Director for Microsoft Europe, and Marketing Director at Nokia. Prior to revolutionizing brands as a digital disruptor, Frederick’s entrepreneurial spirit led him to take part in two successful start-ups projects in Europe — one in eCommerce and another in media.
Senior Merchant Account Executive
Bryson Naef has worked at PayPal in a variety of merchant services roles for over 5 years and is currently a Senior Merchant Account Executive at PayPal for North America. He regularly works with merchants from Canada to help them process direct credit cards, Point of Sale, and PayPal payments on their websites and mobile apps. Has experience working with Integration Engineers, Partner Teams, Vetting and Underwriting Teams to help merchants get approved and is very familiar with credit card processing fee structures, costs and assessments.
Graduated from Brigham Young University with a Bachelor’s degree in Business Administration, Management and Operations in 2017.
Head of eCommerce
Recognized as a leader in the retail & Ecommerce space, Georgia Genovezos leverages her more than 20 years of marketing management experience in Telecom, Wireless & Ecommerce/Retail while forging ahead on the cutting edge of innovation.
She has held executive roles for a number of national and international companies where she developed and grew successful marketing and sales organizations, such as Fido/Rogers, Positron, Ice.com, Woozworld, Groupe Dynamite, Paysafe & Ardene.
She currently sits on the advisory board of e-Tail Canada, and is a frequent speaker at industry events. She has also been called upon to judge and offer mentorship at the John Molson School of Business (Concordia University).
Georgia is the Head of Ecommerce for Ardene where she leads the online experience for North America as well as social media and customer service.
Senior Analyst, Commerce Marketing
Greg Zakowicz is a Senior Commerce Marketing Analyst at Oracle + Bronto, a leading cloud-based commerce marketing automation platform provider. With more than 12 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience providing commerce marketers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.
Zakowicz is a frequent speaker at ecommerce events such as IRCE, eTail West, eTail Canada, Fashion Digital New York, and ROI Revolution Summit. He has been published by top retail and marketing publications, including Multichannel Merchant and Total Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. Greg is the host of Bronto’s award-winning Commerce Marketer Podcast.
GM, Omnichannel Experience
Saje Natural Wellness
Senior Director of International
Amit Goyal has been with Overstock for more than a decade, starting out his career as a senior software developer in 2006. He worked his way up to software development lead, director and then vice president before assuming his current role as senior vice president.
As a software developer, Goyal worked on building out fulfillment systems before moving on to director where he managed software technology for OLabs, Overstock’s emerging business incubator. After his transition to vice president of development, Goyal was responsible for managing product technology for website and mobile.
In his current positon as senior vice president of software engineering, Goyal oversees a team of more than 300 engineers leading the department in software engineering and architecture. Under his direction, Goyal’s teams have been behind the creation and implementation of technology including augmented reality, virtual reality and machine learning.
President and CEO
Wayne Pommen is the President and CEO of PayBright, a provider of instant point-of-sale financing for Canadian consumers. Wayne also serves on the Boards of Directors of the Hudson’s Bay Company and IOU Financial. Wayne was previously a Principal at TorQuest Partners and a management consultant with Bain & Company in the U.K., U.S., and Canada. Wayne holds a Bachelor of Arts from Harvard University and Ph.D. from the University of Cambridge.
Vice President, E-Commerce and Marketing
His role in marketing at Roots and his passion for integrating digital technologies into marketing programs and physical stores have lead to Roots winning numerous awards and accolades including being nominated as a finalist for a Webby award in a category with brands like Google and Adobe. James has also spoken to audiences and industry journals worldwide on the topics of marketing, social media and online retail and co-authored a book published by Aspatore Books.
James Vause is the Regional Director of Canada, and has been with TransPerfect since 2006. James has helped the company establish worldwide partnerships with an array of retail leaders including KOBO, Nike, Roots, and Target.
His passion for innovation and quality has been fostered through his time in the localization industry, as well as his experience advising tech starts-ups. James is also on the advisory board of HYR, a Toronto-based mobile app company that finds quality talent to fill shifts on demand.
Head of Marketing & eCommerce
Jaylone has worked in the Canadian fashion apparel industry for over a dozen years, focusing exclusively on E-commerce since 2007.
She has held key roles in launching and re-platforming E-commerce businesses, as well as in driving E-commerce success through storefront management and online marketing.
A veteran of 10 E-commerce launches, she is currently leading the implementation of E-commerce in North America for BESTSELLER, a Danish apparel company with a wide portfolio of fashion brands, including JACK & JONES, VERO MODA, ONLY, SELECTED, JUNAROSE, and Y.A.S.
Director, Email Marketing
Indigo Books & Music
Johnny has been in the digital, CRM and email marketing space for over 10 years. He currently heads all email marketing initiatives for Indigo Books & Music Inc., which also includes the Chapters and Coles bookstore banners. Prior to Indigo, Johnny worked for Dell managing their consumer segment email program for over 4 years reporting into both the North American CRM group and separately to the marketing unit.
Email marketing is something Johnny is very passionate about because of its unique ability to help enrich a customer’s lifecycle for brands through meaningful and impactful communications. Email can drive acquisition, retain valued customers, increase brand loyalty, promote cross-category shopping, leverage real-time action-based behaviors and much more. He believes to deliver meaningful communications, integration of the right technology, data & marketing platforms are needed.
Associate Vice President, Digital Marketing & eCommerce
Johnny Russo joined Mark’s, one of the largest apparel retailers in Canada, as the Associate Vice President of Digital Marketing and Ecommerce in January 2016. Previous to joining the Mark’s team, Johnny worked at Bentley Leathers Inc. and was brought on to lead their Ecommerce and Digital Marketing. He was tasked with re-launching the new, fully responsive Bentley Ecommerce experience in May 2015. Prior to Bentley, Johnny worked in similar capacities for Mexx Canada and Buffalo David Bitton, overseeing everything from digital marketing, ecommerce, social media, operations, customer service, web design, and digital analytics.
Johnny has over 13 years of Digital Marketing and Ecommerce experience in the retail, manufacturing, mobile, and software sectors. Johnny is energetic and passionate about the Ecommerce and Digital Marketing fields, often speaking at numerous industry events, as well as sitting on the Board of Advisors for Etail Canada, National Retail Federation’s (NRF) Digital Council, Retail Council of Canada’s (RCC) Ecommerce Advisory Board, and on the Board of Directors of the Calgary Marketing Association. Johnny is obsessively trying to optimize and improve upon the online and omni-channel customer experience. He believes vendors are partners, and the IT and finance departments are friends (usually).
Senior Conference Producer
Krishna has held four of the following five jobs (one is something she decided at age 7 was the ultimate dream job): wildlife rescuer, Renaissance Fair wench, comic book store clerk, lawyer, and National Geographic photographer. Which one is the fake, and why did she choose working on eTail Canada above all else? Feel free to reach out and ask – that, and any other questions you may have!
Director of Marketing & eCommerce Experience
Krista has been a marketer for over 16 years. She currently heads the marketing team for Swimco, a 44 year old Canadian swimwear retailer. Prior to Swimco, she held a key role with FYidoctors, a national optometry company where a huge focus was patient experience.
Krista, and her team, have recently undergone a brand transition for Swimco with a huge focus on body confidence. Being beautiful isn’t about how you look, it’s about how you live. They are working to transform what it means to be a swimsuit model through using real people with really aspirational lives that are relatable. The team is focused on all customer touchpoints, but heavily focused on Instagram and a new eCommerce platform.
Co-Founder & President
Rent Frock Repeat
Kristy started her career in retail with leading cosmetics brands in the U.S. and Canada, including Clinique, Prescriptives, Stila, and Philosophy for over fifteen years. Throughout her experience in the cosmetics industry, as both a makeup artist and manager, Kristy oversaw event planning, inventory control, sales strategies, team building and training. Relocating to Canada in 2003, Kristy shifted gears and worked in executive recruiting for a few years, but went back to sales and eventually became a VP of Marketing where she oversaw SEO, SEM, PPC, direct mail and email campaigns, lead generation, conversion, user experience and account management. With this wide range of experience and skills she was ready to start something that would bring together her talents and be part of the sharing economy at the same time. Along with her business partner, Rent frock Repeat came to life, allowing women all across Canada to RENT a new designer dress for a fraction of the retail cost. Becoming an entrepreneur to a collaborative consumption business that disrupts the retail norm has taught Kristy countless new skills and lessons and gives her a chance to make an impact on women, the environment and the retail landscape.
CRM and Strategy Group
Madison Norton is a seasoned digital marketer and leads CRM and Strategy at Indochino, the global leader in made to measure apparel. He oversees the omnichannel customer retention program, building a cohesive experience that joins the ecommerce and physical retail channels. Prior to joining Indochino, Madison built and led the CRM program for BuildDirect, an online marketplace disrupting the home renovation product industry, and spent several years creating integrated digital marketing campaigns in the real estate investment industry.
Director, Business Solutions
Melford is responsible for building multi-level relationships within reseller organization and interface with strategic vendors to grow the existing business and uncover new business opportunities. Effectively applying and leveraging knowledge of services, pricing, competition, profitability objectives and superior sales skills to grow existing business and uncover new business. He plays a key role in the development and execution of business plans to achieve the sales and profitability goals and objectives. He will perform effective account management of designated IMCFS accounts in order to build and sustain long-term relationships by consistently exceeding their expectations, discover new ways to add value, keep up-to-date with issues, communicate realistic expectations, developing trust and credibility, seeks and incorporate feedback to improve service levels.
Experienced Senior Business Development Manager with a demonstrated history of working in the information technology and services industry. Skilled in Capital Budgeting, Vendor Management, Cloud Computing, Channel Partners, and Account Management. Strong operations professional graduated from York University.
Chief Marketing Officer
Nicolas Gaudreau is a Canadian marketing executive, corporate director and lecturer, known for his track record for driving digital transformations and his key role in the early development of the digital media industry in Canada.
A C-level executive with over 25 years of experience as CMO, VP Marketing and VP Digital for multi-billion dollar companies, Nicolas is now CMO of Reitmans Canada. Prior to this, Nicolas was CMO at Groupe Dynamite, CMO at Yellow Pages, and VP Marketing at Bell.
With his strong background in strategic planning, traditional and digital marketing, and product development, Nicolas has a track record for driving digital transformation. Nicolas has taken the threats of digital transformation and turned them into opportunities and competitive advantage across several industries, including media, telecom, and retail.
Nicolas holds an international MBA from INSEAD, and an electrical engineering bachelor degree from McGill University. He is also a certified corporate director from ICD.D. Nicolas serves on several boards, including start-ups and non-profits.
CEO & Managing Director
Peter van Stolk is the CEO of Sustainable Produce Urban Delivery or SPUD.ca™, the largest pure play online grocer in Canada. SPUD.ca is focused on creating meaningful relationships with Canadians around the benefits of local, organic food within the $100 billion annual Canadian grocery market. SPUD.ca operates in 4 markets and utilizes proprietary technology. This allows the company to provide free delivery throughout the 4 Western Canadian cities it services. With 400 employees, SPUD.ca is building community among its customers both online and off with a unique omni-channel strategy of hyper-local small markets through its retail brands, Be Fresh Local Market and Organic Acres Market. van Stolk believes: “Food will have the greatest impact on our generation. How we think about food, how we buy food, and how we consume food will change, and we are excited to be a part of this transformation”.
As founder of Jones Soda Company in 1987, van Stolk served as CEO and Chairman of the Board of Directors until 2007. Jones Soda was one of the first consumer branded companies that recognized the potential of Social Media in creating emotional connections with its consumers. Jones Soda invited its followers to participate and interact with the brand through proprietary custom labelling and unique flavour development.
van Stolk has been recognized for his business savvy and innovative branding strategies in various publications such as The New York Times®, CNN®, Wall Street Journal®, Fast Company™, Inc.Magazine™ and People Magazine®. Peter has received numerous business awards including Price, Waterhouse, Coopers’ 40 under 40, Brand Week’s Top 100 Marketer, and was chosen as one of Canada’s Top One Hundred Canadians by MacLean’s Magazine®.
He continues to speak internationally, challenging various audiences on a broad range of marketing and business topics including: How to compete in today’s market place, relating and remaining relevant to an apathetic and fickle consumer, and creating market demand and brand loyalty in a difficult economy. Through the contribution of all proceeds from his speeches, van Stolk is directly responsible for building numerous schools in developing countries, as well as countless donations to organizations that focus on women, children, and cancer research. He is also the Chairman of the Board of Directors of Vitamin Angels© from 2013 to 2016, a non-profit global organization that provides vital nutrition to 48 million children annually throughout the world.
VP, Industry Strategy & Insights
As VP of Industry Strategy and Insights for Salesforce Commerce Cloud, Rob Garf is no stranger to the industry and the challenges retailers face. As the former retail strategy leader for IBM Global Business Services and vice president of Retail Strategies Service at AMR Research, Rob's been on all sides of the business. He currently guides Commerce Cloud's retail and product strategy.
Vice President of Sales
Rob Nevin is Vice President of Sales at SharkNinja, a company known for its innovation and consumer focus in floorcare and kitchen home appliances under the Shark and Ninja brands. He has over 17 years of experience in Sales and Marketing consumer goods.
Rob first joined SharkNinja in 2010, and previously held progressive positions in Sales, Marketing, and Retail at Jarden Consumer Solutions (now Newell Brands), Helly Hansen, and Canadian Tire Corporation.
In addition to overseeing the Canadian business, he is an active member of the Sales Leadership Team for North America and serves on the Career Acceleration Council for SharkNinja Global, led by the Chief Culture Officer.
An inspiring leader, passionate about building and developing teams to accomplish big goals while championing cross-functional collaboration and a culture that wins together. Rob is dedicated to simplifying complex challenges and planning measurable actions (with ownership) to achieve the desired outcome.
Sr. Business Development Manager, Canada
Director, Online Content & Promotions
Lowe’s Companies Canada
Shalina is a digital marketer with over 10 years of experience in the retail industry. She has held positions at Canadian Tire, Pet Valu and most recently Lowe’s Canada. Originally hired at Lowe’s to launch their social media strategy from scratch, she has taken on increasing responsibility within the eCommerce team over time. She has managed Paid Search, SEO, Social Media, Content, Email, Loyalty Marketing, Product Reviews, Influencer/Blogger Programs and Mobile Strategy. She now provides leadership on the Lowe’s eCommerce team as the Director of Online Content & Promotions. She has a passion for learning, sharing her knowledge and loves all things digital.
Co-Founder & CEO
Suzanne Siemens is the co-founder and CEO of Lunapads , an award-winning social enterprise that has been manufacturing and retailing innovative products for menstruation and bladder leakage for almost twenty years. In her role, Suzanne has successfully piloted Lunapads into becoming a world leader in ethical business practices: globally recognized as a Best for the World B Corporation, Lunapads is committed to leveraging the forces of business as vehicle for social and environmental good.
Lunapads was an early ecommerce success, leveraging nascent digital technologies to innovate in the highly traditional menstrual care space, as well as successfully securing shelf space in a competitive wholesale environment. Lunapads has combined product innovation and increasing consumer demand for healthy lifestyle choices to emerge as a leading voice for sustainable business.
Suzanne is a graduate of the University of British Columbia’s Sauder School of Business and CPA who transitioned from a predictable corporate career in finance into a rewarding journey as social entrepreneur. A long time resident of North Vancouver, Suzanne serves on several not-for-profit boards and enjoys trail running, yoga and skiing with her husband and two children.
Vice President, eCommerce & Omnichannel
Vice President, eCommerce
Director, Commercial & Retail
Calgary International Airport
Director of Analytics, Data Science, Experimentation and SEO
Tom is a Director of Analytics, Data Science, Experimentation and SEO for Walmart Canada's ecommerce business. As owner of all things data at Walmart.ca, Tom drives analytical rigour, mindset and decision making across a business experiencing accelerated growth.
Over the last 5 years Tom has grown, developed and led the site merchandising, deployment, digital studio, analytics and optimization teams at Walmart.ca. Before Walmart, he spent 4 years at Sears.ca in various digital roles spanning analytics, site experience and strategy. Before a career shift to retail, Tom worked as an design engineer in the factory automation industry and a manufacturing program manager at Magna International. This is where, through Lean Six Sigma and Statistical Process Control disciplines, he honed his analytical approach to problem solving, one that works exceptionally well in a data rich industry like ecommerce.
Tom is a licensed Professional Engineer in Ontario, holds a Bachelor of Science from University of Toronto and a Master in Business Administration from the Ivey Business School at University of Western Ontario.
VP of Marketing and E-Commerce
VP, Operations Services
Matt Snyder is Vice President, Operations Services for Radial, the leading omnichannel service provider in the North America. He is responsible for fulfillment services across 25 clients and 9 fulfillment centers, including Radial’s Mississauga, Ontario, operation. His teams provide leading edge tools, services, and reporting to process orders, manage inventory, ship direct to customers, and provide seamless returns experiences. He has 25 years of supply chain experience at Dell, Ingersoll Rand, and McMaster-Carr Supply Co, covering planning, strategy, logistics, program management, and operations. With particular expertise in lean enterprise transformations, Matt has led organizations through both out-sourcing and in-sourcing decisions, as well as significant lean 6 sigma process improvements. He has a Bachelor of Science in Industrial Engineering from Stanford University and a Masters in Business Administration from the University of Michigan, where he actively participates on the Corporate Advisory Council for the Supply Chain Management program.
Fashion Entrepreneur and Star
The Real Housewives of Toronto
Joan’s taste and elegance came to the national screen for the first time on The Real Housewives of Toronto (RHOT). Her unique sense of fashion and style has since been profiled in many national and international publications. Joan began her career in Fashion as a model for The Bay. Modeling quickly branched into acting for commercials and videos. This would eventually lead to a career in the media, adding journalist (contributor to the Huffington Post), host (Red Carpet Diary - interviewing world renowned film & TV actors, producers & directors at TIFF), and voice-over actor to her range.
One of her most impressive distinctions is that throughout her life Joan has been very philanthropic-focused. She has been a World Vision Ambassador for over 18 years, and is an incredible humanitarian. Joan Kelley Walker is the recipient of a Queens Diamond Jubilee medal for her charity work and she has also received the “Mother Teresa Award” from Athol Murray College of Notre Dame for her work in Mozombique.
Joan Kelley Walker has recently announced a new partnership with Benchmark Licensing. Walker will be introducing a line of lifestyle consumer products to offer an affordable, elegant choice for retail customers. The JKW brand will be available online soon with a significant retail partner and will have a unique charitable component.
Craig Patterson is the Editor-in-Chief of Canada's most-read retail industry publication, Retail Insider. He has studied the industry for the past 25 years, and he is also the Director of Applied Research of the University of Alberta, as well as a Research and Projects Consultant at Retail Council of Canada. He holds Bachelor of Commerce and Law Degrees, both from University of Alberta.