eTail Canada Blog

At eTail Canada, we love giving away plenty of free content, so you can always keep up with the latest developments in eCommerce and retail. Below we have a few of our most popular articles and case studies.

Using Qualitative Data to Inspire Meaningful Connections with Customers

eTail Canada partnered with the WBR Insights to conduct a study about how retailers build meaningful relationship with customers, who in turn develop emotional connections with those brands. Retailers who confirm these connections highlight standout interactions with customers to validate those connections.

Loblaw's eCommerce Strategy: A New Online Marketplace

Inspired by Amazon, Loblaw's online marketplace packages the company's merchandise offerings with complementary goods for a convenient shopping experience.

Walmart Canada's eCommerce Innovation & Smart Distribution

Walmart Canada steps up its eCommerce game with new smart distribution facility in Ontario, equipped with the latest AI and automation tech for streamlining.

Metro's Digital Strategy for Grocery Delivery Service

Metro leverages digital technology to support its grocery delivery model for the wave of millennials latching on to the online grocery shopping trend.

How Lowe's Is Leveraging Digital for a Bright Future

Lowe's plans to spend $500 million per year through 2021 and hire 2,000+ engineers to make improvements to its website, supply chain, merchandising & more.

Best Buy Canada's Digital Strategy for Customer Relationship

Best Buy deploys digital tech to help build stronger, more personal customer relationships, reducing frustrations with digital support.

Sephora's Ecommerce Strategy From AR,AI to Email and Mobile

Sephora has long been highly regarded for its innovative products and in-store experiences, but now with email, mobile, augmented reality, and artificial intelligence technology, it's conquering ecommerce as well.

How Canadian Tire's Omnichannel Strategy to Boost Its Ecommerce Efforts

Pickup spots are nothing new in the ecommerce world , but the new robotic towers launched by Canadian Tire certainly seem to be a step up in terms of the technology being deployed

Loblaw Initiates a Variety of E-commence Pick Up Options In Canada

Loblaw customers can arrange for their groceries to be delivered to the station so they can be collected when they arrive. This means they can place their order while still at work, arrange delivery for the time they know their train gets in, and so avoid having to make any detours on their way home.

IKEA is Finally Taking Ecommerce Seriously

IKEA presently only generates around 6% of sales via ecommerce. Up to this point, the Swedish-founded company has been resistant to going all in on online sales. However, with those proportions predicted to rise to around 25 to 30% soon, the time has come for the Swedish furniture giant to start taking eTail seriously.

Here's How Amazon Alexa and Google Assistant are Going Head to Head to Give New Tech Startups a Voice

The world is big enough for both and the spirit of competition and the drive to succeed, both of which can offer exciting opportunities for users, tech startups, and the e-commerce world.

Here's How Amazon is Giving the Pharmacy Industry a Taste of Its Own Medicine

Amazon is now looking to grow further by becoming an online pharmacy. It's easy to see why Amazon has been considering roads into the industry. The UK pharmacy market alone is worth £12 billion/year.

Here's How Facebook is Taking on Zillow With A New Real Estate Marketplace

While the initial response to the Facebook Marketplace has been lukewarm, Facebook isn't giving up on the service yet. Looking for inspiration from services such as Zillow, Facebook is now expanding its marketplace.....

Here's Why Walmart Is Investing Big In Silicon Valley

Walmart is the world's largest company, but with ecommerce being an increasingly popular method for consumers, Walmart has needed to look outside its retail store roots for ways to connect with its base.

Here's How Hudson's Bay Company is Reinventing Itself as a Digital Institution

Even in 2018, many companies are still finding new ways to diversify during their digital transformation, and long-time retail giant the Hudson's Bay Company is no different.

Here's How Casper is Helping Their Audience Wake Up to a Refreshing Content Strategy

Casper has had tremendous success breaking into a market dominated by a few big players, and no small part of this success is down to how it presents itself through content marketing.

How Indochino Tailors the Omnichannel Experience

Indochino is making a decisive push into the realms of bricks-and-mortar, with omnichannel its prime focus.

Here's How SPUD is Making Fresh Partnerships to Grow into Success

Many businesses are looking for ways to become more sustainable. Grocery Delivery company SPUD is looking to prove that sustainability is more than just a name.

Why Frank Oak Isn’t Afraid to Constantly Reinvent Itself

Song and Ratnani have built a brand that’s as much about what it sells as it is about embracing and even pioneering change. They believe that the next phase of digital retail will incorporate artificial intelligence and machine learning to further personalize the customer experience.

How HBC Uses a Robotic Fulfilment System to Supercharge eCommerce Distribution

Now, Canada’s oldest retailer (Hudson Bay Co.) is positioning itself to be the frontrunner in online commerce, and is doing so by placing its future in the hands of robots.

Canada Goose “Goes Retail” with Latest Marketing Strategy

It’s becoming something of a global phenomenon. Increasingly, more and more brands are deciding to spread their wings and “go retail”, either by opening online stores or, as is the case with Canada Goose, actual physical locations on the high street.

L’Oréal Canada's Influencer Marketing Strategy

The beauty industry has, over recent years, enjoyed much success through influencer marketing initiatives, but L’Oréal’s influencer marketing strategies have always been especially powerful and innovative.