eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Erin McKeever
Erin McKeever Senior Engagement Strategist & Creative Lead Nestle S.A.
Erin has spent the last decade immersed in all things digital, a passion she currently funnels into her job leading the in-house digital communications agency, HyperLab, at Nestle Purina Canada, and which recently earned her a spot on Marketing Magazine’s Top 30 Under 30.

As a strategic planner with a focus on digital & emerging channels, her experience includes technology, creative & content, user experience, research & data science, media, PR, shopper marketing, and more. She has worked on major brands and at top agencies with clients across CPG, Media & Entertainment, Health & Beauty, Non-Profit, B2B, Financial Services, Retail, QSR, and Healthcare. Her diverse experience across categories and capabilities allows her to bring a unique perspective to her work that embraces today’s omnichannel world by viewing consumer behavior, technology, creative and data holistically.

When she’s not working, she can be found researching and testing the latest technology and gadgets, following her artistic passions through photography, video and writing, or simply spending time with friends and family. She is a self-proclaimed Netflixaholic, and loves to read blogs, online magazines, and scroll endlessly through Instagram.
To learn more about Erin, please visit

Day One: Borderless Commerce And Beyond

4:00 PM It’s All In The Details To Drive The Buy

• Showcasing the details of products:
  o Curated descriptions of style and craftsmanship
  o Magnifying technology to zoom on product
  o Augmented Reality
  o Animation of products to make them pop and delight
• Moving marketing beyond the product: immersing the customer in your brand’s lifestyle
• Implementing online customer service on necessary touch points to interject a human experience
• Creating an algorithm for a frequent shopper that emulates a personal shopping experience