eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Peter Housley
Peter Housley CMO Indochino
Peter is a Senior Executive with President, CEO and CMO experience including retail, fashion, hospitality, digital pure play, and consumer goods industries. Peter is a creator of brands and businesses, and can help accelerate even the most successful brands. Peter came to INDOCHINO to help fuel a global suit revolution. He served as Chief Executive Officer and Director at Lavalife Inc. from 2000-2003, and returned as President from 2010-2011 to lead a subsequent M&A transition. He also served as President of Milestones Restaurants from 2006-2009 where he delivered record sales and EBITDA results. Prior to that, Peter held Retail Executive positions at HBC and Eaton's. Peter is an enterprise leader with broad experience in strategy, P&L management, operations excellence, marketing management, revenue creation, talent development, and IT oversight for companies ranging from $3M to $200M.

Day Two: Navigating Marketing Touchpoints Across Platforms

9:30 AM Tailored Experiences: High Tech Meets High Touch

In a world in which anyone can have a custom case made for their iPhone and get personalized recommendations on Netflix, consumers expect the products and services they use to be tailored to their preferences. And yet apparel is still fundamentally a category in which products are designed and manufactured for averages; and historically, to get a custom garment, one has to spend multiples of what they’d spend for a ready-to-wear garment. In this session, Peter Housley will discuss how INDOCHINO is disrupting apparel by updating the traditional tailoring experience for the mass market. Key themes include:
• Increasing customer satisfaction through tailored experiences 
• Personalized apparel for the 21st century consumer
• Marketing in 2017 is all about the data