eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Tanbir Grover
Tanbir Grover Senior Director, eCommerce Lowe’s Canada
Tanbir Grover is the Senior Director of eCommerce for Lowe's Canada. He joined Lowe's in the summer of 2012, to lead and establish as a comprehensive destination for home improvement products and inspiration. Prior to joining Lowe's, Tanbir was the Director of eCommerce at The Hudson's Bay Company where he successfully launched the site and was instrumental in its growth and success. Tanbir has also worked for Sears Canada in managing their online business and has a diverse set of experiences through his work with Coca-Cola and Bombardier. With an Honours Degree in Commerce from McMaster University and an MBA from the Rotman School of Management at the University of Toronto, Tanbir is a well-known and well respected advocate of Canada's emerging eCommerce industry.

Day Three: The Future Of Innovative Retail Is Now

1:45 PM PANEL DISCUSSION: Focusing On Usability Testing To Enhance Your Site Experience

Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations.  They present tactics in today’s test and learn environment by:
• Structuring your tests and determining what resources will be needed to execute them
• Thinking about internal communication around your test results 
• Considering ROI from a UX perspective
• Figuring out the best KPIs to measure the results of your tests