Arthur Brown | eTail Toronto

Arthur Brown

Arthur Brown

Head of Enterprise Sales Affirm
Arthur Brown

Monday, May 4, 2026

11:45 AM Workshop: Fact or Fiction: What Canadian Shoppers Really Do and How to Turn It Into More Conversion

In this interactive, high-energy workshop, we'll put common assumptions to the test through a live, table-based trivia experience. Across topics like payment behavior, financial realities, AI-driven personalization, and checkout optimization, participants will challenge their instincts, uncover surprising data points, and benchmark their thinking against peers.

Each round reveals not just the answer—but the "so what": what these insights mean for conversion, customer experience, and growth.

Attendees will leave with a clearer understanding of how consumer expectations are evolving—and practical ideas to reduce friction, increase trust, and unlock conversion at the moment that matters most.

Check out the incredible speaker line-up to see who will be joining Arthur.

Download The Latest Agenda