From growing up on the stunning coast of Nova Scotia to forging his career in the foothills of the Rocky Mountains, Brendon Arnold (BA) has become a Brand/Marketing powerhouse in the sporting goods arena.
Over the course of BA’s career, he has worked with some of the biggest and baddest sporting goods brands in the world, including Nike, Jordan Brand, Adidas, Fitbit and Apple.
In 2018, a unique opportunity arose to takeover and lead the Sherwood Hockey brand out of Calgary, Alberta. Since that day, BA has been at the helm of the Sherwood brand – helping guide Sherwood in the direction of disruption – purposely steering the ship into uncharted waters to find the ‘white space’ within the sport of hockey. Under his leadership, BA has been able to resuscitate a dusty, irrelevant brand, and transform it into the hottest, fastest growing hockey brand in North America, while attracting and signing some of the biggest names in the sport.
Tuesday, May 5, 2026
12:15 PM Fireside Chat Interactive: Maintaining Brand Equity in an Era of AI Empowered Digital Overload
As AI accelerates content creation, preserving the authenticity and emotional core of brand voice becomes increasingly vital. How can brands harness AI as a creative ally while maintaining transparency and purpose-driven messaging to rise above digital noise? After hearing from our panelists, discuss at your table how you can protect brand voice and preserve authenticity.
- Protect the authenticity of brand voice as automation and AI-generated content become mainstream
- Use AI as a creative partner to enhance brand storytelling while keeping human values and emotion at the core
- Focus on transparency, consistency, and purpose-driven messaging to stand out in an increasingly saturated digital landscape
Check out the incredible speaker line-up to see who will be joining Brendon.
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