Chancy Chen | eTail Toronto

Chancy Chen

Chancy Chen

Head of Omnichannel Customer Experience & Innovation T & T Supermarket Inc.
Chancy Chen

Monday, May 4, 2026

2:10 PM Track B: Fireside Chat: Hyperpersonalization Strategies that Go Beyond the Basics to Boost Customer Retention

Today’s most trusted brands seamlessly connect every touchpoint, creating unified experiences that reflect shared values and foster belonging. This discussion showcases how retailers are merging channels, data, and community-building initiatives to enhance customer engagement and brand love.

  • Create a seamless journey across digital, retail, and social touchpoints so every interaction reinforces brand identity and trust
  • Use unified customer data to deliver consistent messaging and personalized engagement
  • Foster community and customers into brand advocates through interactive campaigns, user-generated content, and loyalty programs 

Check out the incredible speaker line-up to see who will be joining Chancy.

Download The Latest Agenda