Chris Parsons

Director of eCommerce
Home Hardware Store

Chris is a digital marketing expert with notable success in launching Canadian brands online. With 15 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy.

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Day 2: Next Level Personalization: The Immersive, Hyper-Tailored Shopping Experiences Customers Crave

Tuesday, May 5th, 2020

11:00 AM Panel: Omni-Channel: Consistently Showing Up In Remarkable Ways Where And When It Really Matters

We’ve all heard the words omni-channel and omni-shopping thrown around ad nauseum the past decade, but have you nailed it quite yet? Leave no stone left unturned. This session explores:

How to create a frictionless experience at every single touchpoint
Communicating a strong brand story in the details
Amplifying the “wow” factor and strengthening the customer relationship through strategic multimedia content