What does it take to lead a heritage brand – into the future while staying true to its roots? In this exclusive fireside conversation, author and executive Chris Parsons of Home Hardware shares insights from his journey transforming one of Canada’s most iconic retail brands — and his vision for the next chapter of commerce.

Drawing from his recently released book Retail Rewired, and real-world experience, Chris will explore how retail must evolve to meet the expectations of modern consumers. From technology to team culture to the role of purpose, this session will inspire retail leaders to think bigger, act bolder, and lead differently.