Christina Xu | eTail Toronto

Christina Xu

Christina Xu

CEO QE Home
Christina Xu
Christina Xu is the CEO of QE Home (formerly Quilts Etc), a Canadian, B Corp–certified specialty bedding retailer with 75+ stores nationwide. With a background in design and business, Christina blends creativity with operational leadership, bringing a strong marketing and brand-building perspective to retail growth. She has led QE Home’s brand evolution, community storytelling, and customer-first marketing strategies, guiding the company’s next chapter with a focus on sustainability, culture, and purpose-driven connection.

Monday, May 4, 2026

10:30 AM C-Suite Perspectives Keynote Panel: Resilience in Retail: Navigating Macroeconomic Trends and Pivoting for Greater Profitability

Retail leaders face a complex environment driven by macroeconomic volatility, cost pressures, and rapidly evolving consumer expectations. In this panel discussion, we will hear from C-Suite executives about how they are navigating disruption, optimizing operations, and positioning their businesses for sustainable growth.

  • Adapt to shifting consumer preferences for value, convenience, and cultural relevance to mitigate the impact of inflation, tariffs, and uncertain economic conditions
  • Reduce reliance on global supply chains, improve efficiency, and quickly respond to market disruptions by investing in agile inventory strategies
  • Pivot strategically for sustained growth by exploring additional avenues for revenue and flexible business models to identify new opportunities 

Check out the incredible speaker line-up to see who will be joining Christina.

Download The Latest Agenda