Corinne Lalonde is a senior digital transformation and eCommerce leader with over 15 years of experience driving growth at the intersection of media, performance marketing, and customer experience. She currently serves as Director, Performance eCommerce & Media at Groupe Legault, where she leads national digital growth initiatives across multiple retail banners, including retail media monetization, traffic acquisition, and conversion optimization. Previously, Corinne held leadership roles at major Canadian retailers and CPG organizations such as SAQ, L’Oréal, Danone, Reitmans, and m0851, contributing to large-scale eCommerce transformations and measurable business impact. Known for her creativity to solve complex problems and human-centric leadership style, she specializes in turning digital ambition into operational execution and results. In parallel, Corinne is a lecturer at HEC Montréal, where she teaches digital transformation, and actively mentors the next generation of marketing leaders. She is passionate about building high-performing teams, aligning strategy with execution, and helping organizations thrive in an increasingly complex digital retail landscape.