eTail Canada 2019

07 - 09 May, 2019

Hyatt Regency Toronto, ON

Dan Park


Head of Uber Eats Canada
Uber


9:00 AM Fireside Chat | Activate Your Dirty Data!

Some of us, (not you, you’re a realist), but some of us go to work in the morning, steaming fresh cup of coffee in hand, newly awakened optimism running in our veins, and we get to our standing desks, and we delve into our database.  We envision a neat collection of templates where everything is filled in and up to date.  At the end of the day, caffeine gone, optimism exhausted, we’re looking at 80% accuracy, if we’re lucky!  Or 70%, or 90%?  What is your threshold?  We’ll kick this session off by asking everyone how accurate they feel their data is via anonymous live polling before delving into:
  • From big data to right data, where’s the line of what you actually need to use?
  • Connecting the dots for data
  • Balancing privacy and compliance with the desire for an omniscient view of the customer



Check out the incredible speaker line-up to see who will be joining Dan.

Download The Latest Agenda